Bangkok, Thailand – KFC Thailand added a unique twist to International Fried Chicken Day with the “KFC Crow Order” campaign, which allows fried chicken consumers to receive a free chicken meal topping-up by crowing aloud and using their voices. 

On July 6, 2024, KFC outlets heightened the excitement as customers came to take part in the entertaining “Crow-for-your-supper” event. 

Customers had to make chicken noises at the counter, like “Ek Ek Ek Ek” or “Cock-a-doodle-doo,” and flap their arms like chicken wings to be eligible to participate. Additionally, when placing their orders, they had to use names that were inspired by chickens, such as “On-Ai-Et” for the Donjai Set, “Or-Ai-Uck-Et” for the Porjai Bucket, or “Uer-Auk-Ek-Ae-Uer” for The Box Signature. This funny procedure raised the event’s level of enjoyment. 

This was more popular than anyone could have predicted, with many people clucking away from the store as soon as it opened. Some even dressed up as chickens to join the fun. Fans demonstrated a range of inventive approaches, from melodious chicken songs to rhythmic crowing. 

With thousands of interactions and shares, over 2 million potential social media views, and over 2.2 million views in a single day on TikTok, the event went viral on social media. 

For fried chicken fans who were unable to attend, this was event held on July 6 from 10:00 AM to 4:00 PM in three specific locations: KFC Future Park Rangsit, KFC Central Plaza Phitsanulok, and KFC Soi 8 (KFC Meet & Eat) in Nakhon Pathom. It was a one-day event only. KFC invites people to follow the excitement online to keep informed about one-day-only activations like this one, so they never miss an opportunity to crow for their dinner. 

Speaking about the campaign, Suhayl Limbada, market lead and chief marketing officer at KFC Thailand, said, “As a fried chicken brand, our heart and soul is light hearted and injecting that fun into the lives of our customers and our teams is a daily mission for us. We decided to go big this International Fried Chicken Day with Our ‘Crow to Get Fried Chicken’ stunt. The more people brought out their inner chicken, the more they were rewarded with our Finger Lickin’ Good chicken! Our fans absolutely loved it and suffice to say, our restaurants were buzzing with Thailand’s best cluckers!” 

Limbada added, “To all those who participated, our hats (and bowties) off to you for being the best KFC fans in the world.” 

Bangkok, Thailand – As a special tribute to the beloved Songkran Festival, KFC Thailand has released its newest ‘Songkran Bucket 2024’ that holds a yummy celebration of the country’s rich cultural heritage. 

In true KFC spirit, the Songkran Bucket not only serves up a meal, it also artfully depicts Thailand’s warmth and culture in its limited-edition packaging. Each bucket is a nostalgic journey through Thailand’s landscapes of smiles, evoking the feeling of reuniting with family and friends for a special meal during the auspicious season of Songkran.

The unique package is bursting with the essence of Songkran, a design that can be kept as a keepsake. Packaged with love, the Songkran Bucket will make KFC fans in Thailand experience the nostalgic feeling of home, sharing their memories of this occasion with loved ones during this prosperous Songkran.

And not only is it beautiful outside, the Songkran Bucket also holds a culinary treasure inside. Buying the bucket means fans will have their hands on the finger-lickin’ feast of KFC favourites, including Fried Chicken, Wingz Zabb, Chicken Pop, and French Fries. 

Suhayl Limbada, CMO of KFC Thailand, said, “There’s nothing quite like the comfort of home, especially when it comes to enjoying a delicious meal surrounded by loved ones. At KFC, we understand the significance of homecoming, and this year, we’re delighted to commemorate our 40th anniversary in parallel in Thailand with a bucket that encapsulates the warmth and flavours of home.” 

“It’s a homecoming of its own and a party in a bucket too, guaranteed to keep you full and happy throughout the Songkran festivities,” Limbada added.

Bangkok, Thailand – Celebrating its 40th anniversary, KFC Thailand has launched the first-ever Spicy Relief Hotline to support Thai diners who will try their intensely spicy but limited edition ‘Kai Jai Ded’ menu. 

Made in partnership with VML Thailand, the Spicy Relief Hotline (+66 2793 3111) is KFC Thailand’s creative take on providing help to Thai spice lovers to conquer the burn and enjoy the thrill of intense heat like never before from their ‘Kai Jai Ded’ menu. 

The Spicy Relief Hotline offers callers two unique approaches to calming the burn. For callers who want to vent it out, they can press ‘0’, and they will be directed to trained professionals who are ready to offer support, advice, and even a listening ear should they wish to vent their spicy-induced frustrations. 

On the other hand, callers who prefer a more introspective experience can press ‘1’ to relax and recharge through an automated system that delivers random spicy relief sounds, including calming classical music, soothing nature ASMR, and meditative sounds to ease the fiery sensation.

‘Kai Jai Ded’ is KFC Thailand’s limited edition menu designed to set every diner’s taste buds on fire, leaving them sweating and shedding tears but also craving for more. The menu has been on hiatus for two years and is now making a fiery comeback due to fervent fan demands.

The deliciously hot menu has received love from fans, with some dialling the hotline for a little dollop of relief after their burning bite. 

Suhayl Limbada, chief marketing officer at KFC Thailand, said, “With 40 years in business, KFC Thailand is determined to captivate spicy enthusiasts across the nation with ‘Kai Jai Ded,’ creating a shared experience of unstoppable, addictive heat through our unique and distinctive taste.”

Bangkok, Thailand – KFC has unveiled its limited edition ‘Fried Chicken Rings’ collection as part of its Valentine’s Day campaign and 40th anniversary celebration in Thailand.

The world’s first ‘Fried Chicken Ring’ is a ‘heartfelt gem ring’ masterpiece created by blending real KFC fried chicken with a stylish design.

Created in partnership with organic matter conversion specialist GEMORIES Lab, the unique collection transformed the iconic crispy fried chicken into real gems through a virtual scientific process, simulating the natural gem formation process under extreme heat of 1,800 degrees and 11 hours of pressure. 

Furthermore, the fried chicken ring represents KFC and Colonel Sanders’ celebration of a heartwarming 40-year love affair this Valentine’s Day. Comprising only 11 rings, this precious gem collection is infused with exclusively finger-lickin’ delicious romance.

KFC will choose the lucky couples who will receive the limited edition ring this Valentine’s Day. Couples will only have to share their KFC love stories on KFC Thailand’s Facebook page. The lucky couples will also be given a set menu of delicious fried chicken meals to pair with the ring.

The campaign aims to highlight KFC Thailand as a place where love stories, laughter, and shared moments have filled buckets with joy for dating and loving couples. It is where every crispy KFC meal contains sweet moments and memories that are just as finger-lickin’ good as their chicken.

Suhayl Limbada, chief marketing officer at KFC Thailand, said, “Valentine’s Day at KFC is one for the books this year—it’s not just about serving good meals; it’s about celebrating the love among us and being a part of every Thai’s unique love story. This year, we’re taking it a step further by offering everlasting love through ‘The Fried Chicken Ring—another first for our KFC fans.”

Thailand KFC commemorated the ‘KFC celebrated Colonel’s 9.9 Birthday’ by launching a ‘Billion Heirs’ inheritance giveaway. The event included a tribute to Colonel Sanders’ prospective heir of 2.4 billion Baht. People from all over Thailand flocked to KFC restaurants to claim a piece.

The campaign sparked interest in every community in the pursuit of wealth. The “Billion Heirs” initiative, which promised an opulent 2.4 Billion Baht giveaway, including a Toyota Yaris Car 1.2 Sport and 8 million discount vouchers, ruled billboards, newspapers, television, and online platforms.

Speaking about the campaign, Suhayl Limbada, chief marketing officer of KFC Thailand, said, “The results were astounding. The campaign’s triumph was attributed to its simplicity, increased winning opportunities, and distinctive communication approach. Our KFC customers and fans brought the energy and excitement, making it the biggest lotto marketing campaign in Thailand.”

“KFC Thailand would like to extend a heartfelt thanks to every participant and congratulate all our heirs for helping us make this campaign a resounding success; this is a testament to KFC’s commitment to delivering unmatched exhilaration and joy to customers – and we certainly won’t stop at a Billion,” Limbada added. 

Meanwhile, Park Wannasiri, chief creative officer of Wunderman Thompson Thailand, commented, “We tailored the narrative to suit the Thai tradition of fortune-telling and we thought, why not make Colonel Sanders’ 2.4-billion-baht fortune the star of the show. This was an impactful strategy, ultimately allowing all Thais to become ‘Colonel’s heirs’. We created an enjoyable, thrilling experience, granting everyone the right to become ‘Colonel’s heirs’, with a simple and affordable purchase of the KFC menu starting from 99 baht.”

Bangkok, Thailand – KFC Thailand unveiled its newest trilogy of relatable advertisements that tapped into the insights of Thai people on how lunchtimes have become a dull mealtime routine. 

The latest advertising campaign is KFC Thailand’s answer to the daily work rush experienced by hardworking employees who are caught in work chaos and forget their sacred rest periods during lunch. It aims to remind the hardworking Thais that lunchtime is intended to be a pleasurable hour of their day to pause, refuel, and reflect while connecting with their colleagues.

KFC Thailand’s new advertising campaign also comes with the launch of ‘The Colonel’s Lunch’, a special lunch set that offers an affordable variety of menu pairs and aims to put an end to lackluster lunch breaks. 

With the combination of their original and iconic menu items, KFC’s ‘The Colonel Lunch Special’  promises a more fun and delicious menu for lunchtime without spending much.

Sakechai Choomuenwai, the general manager of Yum Restaurants International in Thailand, said, “There is no time anymore to think of food the way we used to. Many of us are too busy, so we tend to grab obvious snacks to keep us going through the day, without even tasting it most of the time! KFC, as usual, is on a mission to rescue lunchtime with a more positive approach – and a delicious one too.” 

Bangkok, Thailand – To celebrate Mother’s Day in Thailand on August 12, KFC wanted moms across the country to have the much-needed break they deserve in its ‘Let Mom Rest’ Campaign via Wunderman Thompson Thailand, which recognizes  that a mother’s duty should not be hers to carry alone.

In the campaign, KFC Thailand and Wunderman Thompson invited partners and family members to take over household chores as well as caring for the family, and to appreciate everything that their moms do.

The campaign also kicked off a quirky collaboration with recognized Thai brands with the word ‘Mother’ in it to replace their names, resulting in brands being packaged as ‘Father’s Kitchen Oyster Sauce’, ‘Father’s Rice’ and ‘Father’s Boiled Bamboo’. 

These limited edition mother turned father brand products were bundled into a free, limited-edition KFC ‘Let Mom Rest’ customer gift set, offered at KFC Samyan Mitrtown on August 12 with every KFC All in One Bucket order.

Park Wannasiri, chief creative officer of Wunderman Thompson Thailand, said, “No one denies being a mother is one of the toughest, most overwhelming, and most exhausting jobs! People in Thailand really appreciate the long-term commitment of being a mother – and brands do too! Motherhood is even highlighted in many food, household, and children’s products here, for example, canned fish, oyster sauce, or diapers.”

Meanwhile, Sakechai Choomuenwai, general manager of YUM Restaurants International, also commented, “On a special occasion like this, KFC takes extra pride in paying attention to all mothers, as we intend to create a new, ongoing trend that sees house chores and childcare transcend beyond a mother’s duty.”

“We want our Thai families to recognize that a mother’s duty should not be hers alone to bear; and one day in the year should never be enough to show our appreciation. This must become common practice amongst households. Fathers, life partners and extended family members should be mindful of the roles we all play – so that everyone helps each other beneath the strain of life,” he added.