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Marketing Featured Southeast Asia
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Jollibee Singapore brings local take of Nasi Lemak to its menu

by MARKETECH APAC

-

October 6, 2020

Jollibee Singapore Nasi Lemak

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Singapore – The Singaporean branch of Philippines-grown restaurant brand Jollibee has decided to spruce up its menu, by bringing its local take of the dish Nasi Lemak.

Nasi Lemak, which has its origins in Malay cuisine, consists of fragrant rice that has been soaked in coconut milk and cooked with Pandan leaf that gives it its distinct flavor. It is a staple favorite in neighboring countries Singapore, Thailand, Indonesia, and even Philippines; each having its unique take on the dish.

The Nasi Lemak dish is a variant to Jollibee’s signature meal consisting of “Chickenjoy.” Instead of the usual rice, the new dish will be served with traditional Nasi Lemak sides: coconut rice, hot spicy sauce Sambal, small fried anchovies called Ikan Bilis, and cucumber slices.

https://www.facebook.com/JollibeeSG/posts/3404371049608915

As per usual, customers can order the chicken either in original or spicy flavor. The meal’s starting price is at S$5 and can be ordered via in-store or food delivery apps.

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Related Tags Food Jollibee Nasi Lemak Malay cuisine Menu Chickenjoy Restaurant QSR National dish Singapore Malaysia Philippines
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