China – Global omnichannel media agency Assembly has appointed Karen Ho as its first managing director for Greater China, reinforcing its commitment to expanding in the region and driving client growth.
In this newly created role, Ho will drive Assembly’s growth in Greater China, supporting clients operating or investing in the region. She will lead initiatives to advance product development, talent acquisition, and technology innovation across the agency’s offices in Mainland China, Hong Kong, and Taiwan, ensuring they are positioned to maximise client impact.
Additionally, Ho will enhance cross-market collaboration and develop integrated solutions to support clients’ local and global ambitions. She will also oversee key client relationships, including Mandarin Oriental Hotel Group, APM Monaco, Clarins, and American Eagle Outfitters.
With over 20 years of industry experience, Ho has a proven track record of driving growth and delivering results. At Initiative China, she led market expansion for major clients like Volkswagen Group China, Bridgestone, and GM Ultium, earning the agency multiple industry awards, including Agency of the Year. Her expertise in team building and performance-driven leadership positions her to steer Assembly’s next phase of growth.
Commenting on her appointment, Ho said, “I have long admired Assembly for its bold approach to innovation and commitment to excellence. I resonate deeply with the agency’s proposition to Find the Change to Fuel Growth, something I have been committed to fulfilling throughout my career. I’m energised to partner with their talented teams and clients to unlock new growth opportunities in this diverse and fast-evolving region and drive our next chapter of growth across this diverse and dynamic Greater China region.”
Ho’s appointment aligns with the Assembly’s goal to strengthen APAC leadership and deliver market-specific solutions. Following Vivian Mok’s elevation to North Asia managing director, Ho’s addition reinforces the agency’s commitment to in-market expertise and regional innovation.
Richard Brosgill, APAC CEO of Assembly, said, “Karen is a visionary leader with unparalleled market insights and a true appetite to build. Her leadership will be pivotal as we invest strategically into the Greater China region and look ahead to a new chapter of growth as we continue to deliver campaigns that drive both brand and business impact.”
