South Korea – Global omnichannel media agency Assembly has announced the promotion of Vivian Mok to senior vice president and managing director for North Asia, where she will drive the agency’s strategic expansion and growth in the region.
Mok has been with Assembly since 2018, previously serving as General Manager in Korea. During her tenure, she played a key role in driving the agency’s growth by reimagining its services to better align with local market needs.
Under Mok’s leadership, Assembly Korea has evolved from a performance-focused agency into a data- and tech-driven, omnichannel powerhouse, now staffed by nearly 100 marketing professionals and offering a broad range of services, including media and business consultancy.
In her expanded role, Mok will spearhead the agency’s strategic growth and expansion across Korea and Japan, reporting directly to Richard Brosgill, CEO of Assembly APAC.
Mok’s appointment comes as Assembly’s North Asia region aims to make significant strides in the market and strengthen its proposition to drive growth and innovation for clients and brands.
“North Asia is one of Assembly’s most dynamic and strategically important regions. Vivian’s vision and capacity to challenge the traditional agency model in this highly nuanced market has already made a lasting impact and will pave the way for more strategic client and business partnerships. We are thrilled to have her take on this new position,” Brosgill said.
Speaking on her appointment, Mok shared, “The North Asian market has been extremely resilient and has shown a promising shift over the past year as consumer confidence recovers. Our expansive global network and media expertise position us perfectly to help brands realise their local and international ambitions. I am excited to take on this new role.”
As Assembly heads into 2025, the North Asia region will play an increasingly pivotal role in the company’s global strategy. Mok’s promotion is part of a broader initiative to invest in the business, attract top talent, and drive innovation across its portfolio of global clients, including WeWork, Moncler, Gentle Monster, and more.
