Tag: Jollibee
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Manila, Philippines – The Philippines’ 50 most valuable brands grew 11% year-on-year to a combined value of US$35.3b in 2026, driven by resilient consumer demand, expanding digital adoption, and continued infrastructure investments, according to the latest report from Brand Finance. Leading the rankings...
Manila, Philippines – Jollibee has been ranked as the largest chicken quick-service restaurant (QSR) chain in Southeast Asia by value sales, according to Euromonitor International’s Consumer Foodservice 2026 study. The ranking was based on 2025 value sales and placed Jollibee at the top of the region’s...
Manila, Philippines – Mobile Legends: Bang Bang and Jollibee have announced a collaboration that links gaming and dining experiences in the Philippines, marking the first partnership between the two brands. The initiative begins with the release of a Jollibee-themed in-game Battle Emote, designed to...
Southeast Asia – Jollibee Foods Corporation has confirmed that its subsidiary, Highlands Coffee, is evaluating a potential initial public offering (IPO) in Vietnam, following earlier reports that the coffee chain was exploring a listing valued at between US$300m and US$400m. In a disclosure, Jollibee...
Manila, Philippines – Jollibee marked its presence at the 2026 Panagbenga Festival in Baguio with a series of brand activations spanning parade participation, campus sampling, in-store promotions, and sustainability initiatives. The quick service restaurant chain joined the festival’s large float competition...
Manila, Philippines – Thousands of commuters across the Philippines were offered a free taste of Jollibee’s upgraded Yumburger at major transport hubs and shopping centres, with the revamped burger featuring a larger beef patty and additional dressing, while remaining priced at 45 pesos (USD $0.78)....
Manila, Philippines – Jollibee Foods Corporation has announced that its subsidiary, Fresh N’ Famous Foods, Inc. (FNF), has entered into a Master Franchise Agreement to bring South Korea-based Compose Coffee to the Philippines. The move is part of the Jollibee Group’s strategy to expand its presence in...
Manila, Philippines — Jollibee Foods Corporation has reported continued momentum in its Coffee and Tea and Chinese Cuisine segments, citing strong performance across key international markets. The Coffee and Tea segment expanded through new store openings from Compose Coffee and Highlands Coffee, where...
Manila, Philippines — Jollibee has launched a new marketing campaign titled “Jollibee Chickenjoy: Masterfully Made Sarap” (Jollibee Chickenjoy: Masterfully Made Delicious), placing focus on the preparation process behind its signature fried chicken and the steps involved in delivering its familiar taste...
Manila, Philippines — Jollibee has launched its biggest Holiday campaign yet, titled ‘Buo ang Saya ng Pasko’ (The Joy of Christmas is Complete), marking the start of the Simbang Gabi season nationwide. The campaign centres on how Filipino families and communities celebrate Christmas today, reflecting...
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