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Marketing Featured East Asia

7-Eleven HK adds to selection vegan, vegetarian meals

Hong Kong – 7-Eleven, in its effort to keep pace with consumer demand for healthier food choices, has added two vegan-friendly meals from flash-frozen foods brand OmniEat to its range of meal solutions. 

In Hong Kong, much like globally, vegan and vegetarian options are growing in popularity in restaurants and are gradually becoming part of people’s lifestyles. However, according to the convenience store chain, such food options are still not very convenient to find, much less, selections that are available around the clock.

The two new additions are the Spicy Thai Basil OmniPork with Jasmine Rice and Thai OmniPork Stir-Fried Noodles. Both dishes are made using OmniPork, a plant-based “pork,” which is much lower in saturated fat and calories than real pork, offering higher levels of fibre, calcium and iron.

The Spicy Thai Basil OmniPork with Jasmine Rice is a combination of high-protein Omnipork and half a cup of mineral-rich vegetables, including basil and asparagus beans, while the Thai OmniPork Stir-Fried Noodles comprises aromatic noodles and a generous helping of Gai Lan, which is rich in iron and calcium.

According to 7-Eleven, the meals contain no cholesterol, are free from antibiotics and hormones, are cruelty-free, and are without preservatives and MSG.

The meals are now available at a special limited offer price of HK$30 per pack.

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Marketing Featured Southeast Asia

Jollibee Singapore brings local take of Nasi Lemak to its menu

Singapore – The Singaporean branch of Philippines-grown restaurant brand Jollibee has decided to spruce up its menu, by bringing its local take of the dish Nasi Lemak.

Nasi Lemak, which has its origins in Malay cuisine, consists of fragrant rice that has been soaked in coconut milk and cooked with Pandan leaf that gives it its distinct flavor. It is a staple favorite in neighboring countries Singapore, Thailand, Indonesia, and even Philippines; each having its unique take on the dish.

The Nasi Lemak dish is a variant to Jollibee’s signature meal consisting of “Chickenjoy.” Instead of the usual rice, the new dish will be served with traditional Nasi Lemak sides: coconut rice, hot spicy sauce Sambal, small fried anchovies called Ikan Bilis, and cucumber slices.

Enjoy this new crispy & juicy tradition, Nasi Lemak Chickenjoy for only $5*! It is our bestseller Chickenjoy (Original…

Posted by Jollibee Singapore on Thursday, October 1, 2020

As per usual, customers can order the chicken either in original or spicy flavor. The meal’s starting price is at S$5 and can be ordered via in-store or food delivery apps.