Australia – Michael Hill, a jewellery retailer, has launched its Christmas campaign, which showcases how families can celebrate a Christmas to remember through thoughtful gifting.
Conceptualised alongside CHEP Brisbane, this year’s campaign follows the story of a family going through some changes, when the father embarks on a new relationship.
It also shows the impact that the new relationship has on his daughter, the challenges she faces in coming to terms with the change in her family dynamic, and her dad’s new love interest trying so hard to be accepted into the family.
Jo Feeney, chief marketing officer at Michael Hill, said, “This Christmas, more than ever, people are looking for meaningful gifts that last long after the festive season. Jewellery is not only seen as one of the most thoughtful gifts, it’s also a lasting memory, marking special moments in life.”
Meanwhile, Christy Peacock, creative lead at CHEP Brisbane, commented, “This year’s story celebrates the special connection between dad and Evie, his teenage daughter. Evie’s surprise gift to dad’s new partner on Christmas Day is as much about showing her love for her dad as it is about welcoming a new member to the family.”
The campaign appears in Australia, New Zealand and Canada from today across TV, cinema, online, social, press, OOH and in-store.
