Sydney, Australia – Out-of-home (OOH) media company JCDecaux has announced that it will be launching its first carbon-neutral product in Australia by early 2022. Said product will be applied to JCDecaux’s Transit network, wherein it will be placing its OOH ads across trams and buses in Australia.
“For JCDecaux, reducing our environmental impact is a priority. In 2022 our plan is to launch the first carbon neutral out-of-home media product across our Transit network – a first for Australia. All parts of the Transit product produced by our in-house printing service GSP Print, will be carbon neutral,” said Steve O’Connor, CEO at JCDecaux.
In order to ascertain the product’s carbon neutral feature, JCDecaux’s sustainability team has analyzed the life cycle for Transit, calculating all the carbon inputs end-to-end.
“We have ambitious plans to offer sustainable media solutions to our clients who are wanting to make more responsible choices. We have bold plans for sustainable solutions and our intention is to make our other products carbon neutral in the future,” O’Connor added.
JCDecaux has long been focusing on improving its sustainability endeavors across its products.The company was the first OOH company to join the RE100, a worldwide organisation that advocates for a commitment to 100% renewable energy. In ANZ, this has made JCDecaux the first media company to commit to this and means the entire network, including offices, will be powered by 100% renewable electricity by 2022.
In 2014, JCDecaux renewed its commitment to sustainable development through the implementation of its Sustainable Development Strategy. Priorities are across three components – environment, social and stakeholder, and include reducing energy consumption, reducing environmental impacts, and strengthening employee commitment toward sustainable development.
The company has also been a certified carbon neutral business since 2015 through Climate Active, an Australian Government organisation that certifies Australian businesses as carbon neutral, and is also working to achieve carbon zero status in New Zealand.
