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Marketing Featured ANZ

JCDecaux welcomes new head of campaign execution

Australia– Global Out-of-Home media company JCDecaux in Australia has appointed Amanda Munce, former commercial inventory manager of broadcast company Seven West Media, to be its new head of campaign execution

Munce brings with her 12 years of experience in campaign operations. She has previously held various operations roles and led delivery teams both on and offshore. In her new role, which was traditionally in the Operations area of the business but was restructured to sit within the broader Sales team, Munce will be leading the company’s campaign delivery, campaign installations, and campaign services teams. 

Munce will report directly to Cassandra Cameron, the executive general manager of revenue strategy and operations at JCDecaux.

Commenting on her appointment, Munce said, “I am so excited to join this progressive business and look forward to leading the team to deliver exceptional client service with customer success at the heart of everything we do.”

Meanwhile, Cameron commented that this important restructure and appointment brings together key client touchpoint areas that drive an increased focus on exceptional customer experiences. 

“Our customers’ journey starts with the Sales and Campaign Delivery teams, and bringing these teams together ensures JCDecaux delivers an unrivaled customer experience and drives positive business outcomes for our clients,” said Cameron.

Recently, JCDecaux has announced several promotions and appointments across the sales team, namely Oliver Newton, the new chief sales officer, Brad Palmer, the new national programmatic director, and Kasey Climpson, the new programmatic operations manager.

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Marketing Featured ANZ

JCDecaux’s Oliver Newton promoted to chief sales officer

Australia – Global Out-of-Home media company JCDecaux in Australia has announced the promotion of Oliver Newton, former general manager of sales, to chief sales officer

Newton brings with him 15 years of experience in the sales industry. He has previously worked as the business development manager for JCDecaux UK in 2016, and thereafter, worked as the general manager of sales for JCDEcaux Australia in 2010. In his new role, Newton will be leading the JCDecaux agency and direct sales teams across Sydney, Melbourne, and Brisbane, as well as Adelaide, and Perth. He will also be driving deeper engagement with media agencies and advertising partners in an increasingly progressive Out-of-Home marketplace. 

Furthermore, Newton will be responsible for recognizing the breadth of customers that partner with JCDecaux. He will grow advertiser and direct advertiser relationships, as well as taking overall responsibility for the JCDecaux Nurture, a program that aims to provide support for Australian start-ups.

Commenting on his promotion, Newton said, “I am incredibly honored to take on the role of chief sales officer, ensuring that we deliver exceptional client service and have customer success at the heart of everything we do. We have a fantastic sales team across Australia at JCDecaux and I look forward to leading them to greater success.”

Meanwhile, Max Eburne, the chief commercial officer of JCDecaux, said, “Olly is a passionate and dedicated sales leader with a rare talent for identifying exactly what advertisers and agencies want. He has a proven capability in building strong, progressive, and service-oriented sales teams that will continue JCDecaux’s success in realizing the amazing opportunities that lie ahead of us.”

The company said that the promotion is part of a suite of initiatives to ensure that customer success is at the heart of JCDecaux, strengthening areas of the business to deliver ‘unrivaled’ customer experience and drive positive business outcomes for brands.

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Technology Featured ANZ

JCDecaux Australia launches new programmatic offering, unveils new senior hires

Sydney, Australia – The Australian arm of out-of-home (OOH) advertising company JCDecaux has announced a new programmatic offering across its clients, in which the offering will be supported by the company’s newest hires and appointments.

The new programmatic offering called ‘JCDecauxPROGRAMMATIC’ will offer brands access to OOH with control and flexibility. Advertisers and agencies can execute and optimize campaigns in real time, with the company guaranteeing supply for programmatic advertisers, setting aside at least 5% of its digital networks to be published via its exclusive supply side platform (SSP), VIOOH.

JCDecaux’s sights are set on programmatic making up 2% to 4% of digital revenues in 2021 and 15% by 2023.

“Programmatic out-of-home is now part of the broader digital universe, sitting alongside programmatic online in omnichannel buying platforms. This gives us an opportunity to take a share of the US$9.5B invested in digital media in Australia each year,” said Steve O’Connor, CEO of JCDecaux ANZ.

As part of the wider programmatic offering, JCDecaux Australia has also announced new appointees namely Cassandra Cameron, who has been promoted into the expanded role of executive general manager, revenue strategy and operations; Brad Palmer as national programmatic director; and Kasey Climpson as programmatic operations manager.

Prior to their new positions, Cameron has worked with media company APN Outdoor as national training director and as a member of the DOOH council of the Interactive Advertising Bureau. Meanwhile, Palmer has worked as the national programmatic manager at both digital publisher Allure Media and youth media group Pedestrian Group, and Climpson has worked with APN Outdoor as well as campaign delivery executive.

“Programmatic out-of-home used to be just an idea, now it’s a reality and we are excited to be the pioneers in Australia. Our business is primed and ready to change the conversation, giving advertisers a solution for buying out-of-home that’s as easy, and as sophisticated, as web or mobile audience buying. By reducing operational barriers, we anticipate a range of new advertisers will leverage the power of this valuable channel,” Cameron stated.

In regards to their appointments, O’Connor said that these changes align the talent’s organization’s aim to deliver on their business strategy.

“Our unique programmatic offering changes the way advertisers can plan and transact out-of-home and reflects our strong commitment to growing the Out-of-Home channel and leading through change,” O’Connor stated.

“Today, more than ever, our clients look to us to understand the future, and the future is now. Advertisers can be confident that when they plan a programmatic Out-of-Home campaign with JCDecaux they will have access to Australia’s most desirable outdoor formats and locations, whenever they choose to be active,” Cameron added.

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Technology Featured Southeast Asia

JCDecaux SG launches programmatic OOH media across multiple channel platforms

Singapore – The Singapore arm of advertising company JCDecaux has launched its programmatic OOH media across various advertising channels, including bus advertising screens and airport advertising screens.

The company is launching first this strategy to 38 digital bus advertising screens. With these buses traveling along prime areas of Orchard Road the Central Business District, it is expected to generate 66 million impressions across the digital bus shelter inventory. 

Furthermore, the advertising inventory is connected to global demand-side platforms through supply-side platform VIOOH, which allows advertisers planning for offline+online campaigns within a single platform, and allowing them to manage their advertising inventory.

“Programmatic OOH is at the cusp of sea change in Singapore and the region. Many advertisers have expressed interest in our programmatic OOH offering and are keen to explore this to its fullest potential. We are thus delighted to work with VIOOH to launch our programmatic out-of-home media offer beginning with digital bus shelter screens. As we intensify the education journey and transition from traditional mode of buying and selling to a programmatic one, we will also be adding more diverse audiences to our offers by including a wider array of our digital OOH inventory,” said Evlyn Yang, managing director of JCDecaux Singapore.

The company will also roll out digital out-of-home (DOOH) across the Orchard Road and in the Central Business District, and in premium shopping malls namely ION Orchard, Funan, Raffles City, and Jewel, as well as Changi Airport by 2021.