Australia – JB Hi-Fi, an Australia-based home entertainment retailer, has partnered with Amperity, the first AI-powered Lakehouse Customer Data Platform (CDP), to enhance its first-party data strategy. The collaboration reinforces JB Hi-Fi’s commitment to building a robust data infrastructure, enabling advanced automation, intelligent customer segmentation, and predictive modelling across its technology ecosystem.
Through its partnership with Amperity, JB Hi-Fi aims to unify its data using Amperity’s industry-leading identity resolution, improving data quality across both online and offline channels to create a comprehensive, 360-degree view of its customers. This collaboration will enable JB Hi-Fi to manage and activate customer data more effectively, delivering personalised experiences at scale.
Emma Caneva, general manager marketing – digital at JB Hi-Fi, said, “Amperity’s CDP will help us unify and optimise the utility of our valuable first-party data whilst maintaining our commitment to privacy. This partnership aligns perfectly with our goal of enhancing customer experiences through data-driven decision making.”
Gary Siewert, marketing and online director at JB Hi-Fi, commented, “At JB Hi-Fi, we’re committed to always delivering great experiences for our customers and look at data-driven insights to help enhance our ability to do this. Our partnership with Amperity marks a significant step towards unifying our first-party data and building a scalable foundation for more personalised engagement that will enable us to better understand and meet the changing needs of our customers across all of our channels.”
As customer data continually evolves, CDPs face the challenge of accurately tracking identities across multiple channels, households, and personal details. This is made more difficult by strict privacy regulations that restrict access to devices and online data.
Amperity’s composable Lakehouse architecture offers flexible use of its features to enhance customer data operations, including identity resolution, AI-assisted tasks, pre-built data assets, and personalisation. This allows businesses to select which Amperity capabilities to address specific data management needs and improve customer insights.
Billy Loizou, area vice president for APAC at Amperity, added, “The customer data landscape is evolving rapidly. Many retailers have struggled with fragmented data, limiting their strategic potential. Our partnership with JB Hi-Fi addresses this challenge head-on. Amperity’s composable solution streamlines data management, empowering JB Hi-Fi to focus on innovation rather than data wrangling.”
