Hong Kong – Global media agency iProspect Hong Kong has been appointed by KFC, Pizza Hut and PHD, the food brands under Jardine Restaurant Group as their official media partner to spearhead their communication strategies.
The agency’s appointment comes as KFC, Pizza Hut, and PHD continue to stand by their shared objective of strengthening their e-commerce, dine-in, and takeaway businesses.
The household food brands aim to grow their e-commerce effectively as an answer to the need to transform and evolve with time and current trends.
iProspect will offer a comprehensive communication strategy that can seamlessly connect top, middle, and lower funnel initiatives to unlock the full potential of media investments and deliver tangible online and offline business results.
With their resources, they are expected to solve the brands’ common challenge of reinforcing connections from upper to lower funnels as a way to optimize media efficiency and ultimately reflect on their return on investment (ROI).
Wai-Chung Au, managing director of media business at iProspect Hong Kong, said, “We are proud to become the trusted media partner for the three iconic names. We look forward to working with them and achieving their vision effectively.”
Commenting on the appointment, Renee Chan, customer experience and marketing director at Pizza Hut and PHD, also said, “We are excited to work with iProspect Hong Kong. iProspect has demonstrated a strong strategic point of view that helped to realize our vision and business goals, not to mention proactively providing solutions and recommendations that go beyond our scope and helped to innovate and optimize our effectiveness.”
Janet Lau, marketing director at KFC, further shared, “We are looking forward to working with iProspect Hong Kong to optimize our e-commerce business. In this era of constant change and transformation, we need to tighten up our O2O communication strategy to offer truly seamless experience for consumers constantly. We believe iProspect can offer the solution to us.”
