Tag: MINI
United Kingdom – MINI has unveiled a new global brand campaign, marking its first major international product push under Jung von Matt as lead creative agency and introducing a character-led storytelling platform that brings the MINI Cooper range to life through the imaginative lens of a single protagonist....
United Kingdom – Jung von Matt has unveiled a global brand campaign celebrating the latest design collaboration between MINI and British fashion designer Paul Smith. The campaign is translating Smith’s renowned “classic with a twist” philosophy into an immersive, design-led narrative that bridges automotive...
India — Automotive brand MINI has awarded SW Network as its integrated creative and digital agency to lead efforts and strengthen its digital presence and platforms. With the SW Network Delhi team leading the new mandate, the network will develop MINI India’s digital presence through creative campaigns,...
Kate’s background in high-performance racing and her passionate commitment to creating the best croissant in Australia mirrors the story of MINI’s own racing legacy.
MINI Australia, an automotive brand operating under the BMW Group, has introduced Australian singer Meg Mac as brand ambassador alongside the launch of the new MINI Cooper.
Clemenger BBDO has been the creative agency of the BMW Group in Australia and New Zealand since 2018.
The remit will see Publicis Groupe Malaysia overseeing the strategic planning, creative advertising, and digital of BMW's Motorrad and MINI.
The new partnership will see IPG's Team Dynamic overseeing the content production for both BMW and MINI’s media requirements.
ANZ's automotive brand MINI has appointed anew adtech Cartelux to be its retail advertising technology partner.
Created in partnership with Colenso BBDO, the recent campaign by MINI takes on a quirky side of promoting car features by using image depictions.
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