Marketing Featured Global

Global ad company IPG suspends operations in Russia

New York, USA – Global advertising company The Interpublic Group of Companies (IPG) is the latest advertising company that has announced its exit from the Russian market following the Ukrainian crisis caused by Russian invasion.

In a public letter posted by its CEO Philippe Krakowsky on LinkedIn, he stated that they immediately applied all international sanctions and informed clients in Russia who are prohibited parties that they would no longer continue working with them. Krakowsky also added that since IPG never owned a media business in Russia, they did not have significant concerns that their media buying was either fueling the local economy, or funding media being used by the state.

“As you know, we are first and foremost a company that always strives to live up to our values. We believe in speaking up against oppression, whether that has to do with issues of race, or on behalf of other marginalised communities, and speaking up on behalf of democratic principles. We’re committed to initiatives that support sustainability. And we have always been clear that we value and stand by our people and their well-being,” he said.

The Interpublic Group of Companies is composed of five major networks namely FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists.

Krakowsky also added that they will leave their Russian team, approximately around 200 of them, with enough capital on their balance sheet to pay their people for a minimum of six months.

He further said that they will also be engaging with the team in the coming weeks, as they cede control of all aspects of management and operations to the local leadership team, in order to ensure continuity for any non-Russian clients who remain active in the market.

“We have always been clear that we value and stand by our people and their well-being. That’s core to our culture, since the nature of our business requires that we have the industry’s best talent – and that we each act as part of an interconnected global network, showing up for each other and working together for the common good,” Krakowsky said.

IPG is the latest advertising group to exit the Russian market after WPP previously announced that it will be discontinuing its work in Russia. Outcry in the advertising industry has been rampant regarding the crisis, including a statement from the renowned award-giving event Cannes Lions, which said that it has banned Russian entries and delegates for this year’s awards ceremony.

Marketing Featured APAC

IPG’s Team Dynamic tapped to handle BMW’s production, operations in APAC

Singapore – Interpublic Group (IPG) has announced that its bespoke solution, Team Dynamic, has been named the regional production and operations partner for luxury vehicle company BMW Group.

Team Dynamic integrates production and operations resources on a responsive, data-driven technology platform. It incorporates both onshore and offshore production solutions, delivering quality outputs in a streamlined, efficient way. 

The new partnership consolidates remit across 11 markets with IPG, following Team Dynamic’s appointment as a production partner in Japan and India in early 2021. The new markets include Australia, New Zealand, Indonesia, Malaysia, Singapore, South Korea, and Thailand, as well as the Middle East, and South Africa. 

Through the new partnership, Team Dynamic will be handling content production for both BMW and MINI’s media requirements, including digital and offline production, website management and maintenance, marketing campaign services, and after-sales and financial services marketing support.

Mish Fletcher, IPG’s chief growth officer for APAC, commented that they are thrilled to extend their partnership with the BMW Group in the Asia Pacific, Middle East and South Africa through their proven Team Dynamic production model. 

“Our connected technology solution allows for real-time optimization, consistency, and flexibility while ensuring unbeatable content production quality at speed and scale,” said Fletcher.

Marketing Featured APAC

PR agency Golin sees new chief creative officer take helm in APAC

Singapore – Golin, a public relations agency under the umbrella of the Interpublic Group (IPG) has appointed Shouvik Prasanna Mukherjee as the new chief creative officer for the agency in its APAC operations, where he will be responsible in leading Golin’s data-driven, earned-first creative ideas to inspire and create change for clients across the region. 

Mukherjee brings over 16 years of experience across advertising and public relations disciplines to this role and is a sought-after thought leader. He regularly speaks at industry conferences, engages in mentorship programmes and delivers guest lectures at multiple universities in Singapore. Mukherjee has been a member of the jury for industry awards including the Cannes Lions, Spikes Asia and the SABRE Awards.

In his new role, Mukherjee’s first point of business will be to shape and grow a global creative team across the agency’s markets in Asia Pacific to deliver ideas that earn attention, build businesses and deliver exceptional client results. 

In addition, He will oversee the firm’s conceptual creators, graphic designers and content production teams for the region, and he will take an active role in building the data analytics capabilities in Singapore where he previously held the role of executive creative director since 2015.

Speaking about his appointment, he said, “Earning attention requires brave creativity that is culturally relevant and fuelled by insights and analytics. It delivers business results, as well as inspires awe, breaks stereotypes, and basically blows the mind. I’m excited to expand this incredible team so we can service more clients across the region with bold ideas.”

He will be reporting to Darren Burns, president for Asia Pacific at Golin. In addition to his chief creative officer role, Mukherjee will continue to lead the data, analytics and content team in Singapore.

“Shouvik has been an integral part of the Golin team for over a decade, leading multiple award-winning campaigns. He will bring unparalleled energy and passion to drive growth by focussing on regional collaboration and earned-first creative ideas,” Burns stated.

Mukherjee has conceptualized and executed award-winning campaigns for Golin clients including Guinness, Heineken, McDonald’s, Magnum, Nespresso, Panasonic, Porsche and Twitter.