Tag: Interpublic Group
Singapore — McCann Singapore and MullenLowe Singapore will combine to form a single integrated creative agency, operating under the McCann Singapore brand, following Omnicom’s acquisition of Interpublic. The move marks a strategic exception to the global realignment, which sees MullenLowe joining TBWA...
USA – Advertising giant Omnicom announced it will lay off more than 4,000 employees and restructure its agency portfolio, including retiring several major ad brands under its newly acquired Interpublic Group (IPG). The acquisition, completed in November last year, positions Omnicom as “the world’s leading...
New York, United States —The European Commission has approved Omnicom Group Inc.’s proposed acquisition of Interpublic Group of Companies Inc. (IPG), concluding that the deal does not raise competition issues under the EU Merger Regulation. The assessment reviewed both companies’ activities across advertising,...
Switzerland – Interpublic Group (IPG) has secured the role of global agency partner for Bayer’s Consumer Health division, tasked with driving creative, media, and production efforts across its brand portfolio. Under the agreement, IPG will handle marketing activities for Bayer’s well-known self-care...
The initiative seeks to encourage a shift from manual blade shaving to a faster, more convenient electric alternative.
ACCC considers that the proposed acquisition would be unlikely to substantially lessen competition in the supply of media buying services and marketing and communications services.
In his expanded role, he will oversee more than 50 creatives across China and Japan, focusing on delivering human-centered, effective healthcare communications.
Omnicom reports that new company will have over 100,000 expert practitioners. The company will deliver end-to-end services across media, precision marketing, CRM, data, digital commerce, advertising, healthcare, public relations and branding.
While details of the purported deal are yet to be announced, it is estimated that all-stock deal is likely to value Interpublic at between US$13b and US$14b, excluding debt.
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