Singapore – ION Orchard, the iconic shopping mall in Singapore, has partnered with outdoor advertising company JCDecaux Singapore to launch the state-of-the-art ‘ION Grand Façade LED’ on Orchard Road. Tiffany & Co. is the inaugural brand partner, debuting its first 3D billboard in Southeast Asia, showcasing its craftsmanship in striking digital form.
Centrally positioned along Singapore’s renowned shopping belt, the ION Grand Façade LED is an expansive digital screen on the façade of ION Orchard, featuring a 189-square-meter Full HD display with 2 million pixels, vibrant colours, and stereo sound for an exceptional audio-visual experience.
Powered by JCDecaux’s proprietary software, the ION Grand Façade LED supports immersive 3D content and dynamic digital engagements. Strategically located at the Orchard-Scotts-Paterson intersection, it reaches tourists, shoppers, and drivers, capturing over 1.35 million monthly impressions for a promised high-impact advertising.
Aligned with ION Orchard and JCDecaux’s sustainability goals, the screen is also equipped with smart ambient sensors that adjust brightness automatically, ensuring optimal visibility day and night while reducing energy consumption.
The newly launched digital billboard will feature Tiffany & Co.’s renowned “With Love, Since 1837” campaign, showcasing the LED’s full capabilities. The campaign brings the brand’s legacy of exquisite craftsmanship to life with stunning 3D anamorphic visuals.
“The new ION Grand Façade LED exemplifies ION Orchard’s status as an iconic lifestyle and retail destination in Singapore and Asia, enabling us to continue creating exceptional moments for our visitors,” Yeo Mui Hong, chief executive officer at Orchard Turn Developments, said.
Yeo added, “We are delighted to partner with Tiffany & Co. for the first campaign to showcase the LED’s superior visual capabilities. Together with JCDecaux, we are pleased to offer our tenants and brand partners this unique opportunity to connect with customers right in the heart of Singapore’s retail haven.”
The launch of the digital billboard coincides with Orchard Road’s annual “Christmas On A Great Street” light-up, a major draw for both tourists and locals. Its prime location guarantees maximum visibility for brands during the festive season and beyond.
Evlyn Yang, managing director of JCDecaux Singapore, commented, “We’re thrilled to be launching the ION Grand Façade LED in partnership with ION Orchard. This big, bold, and beautiful display, now more prominently featured on the mall’s exterior, adds greater vibrancy and colour to the area. It’s a striking focal point for traffic entering Orchard Road, at the same junction where viewers can enjoy the annual Christmas light-up.”
“We’re excited to have Tiffany & Co.’s latest campaign on this impressive site. The 3D anamorphic content creates an amazing visual showcase, making this a true talk-of-the-town campaign. We’re grateful for this incredible partnership with ION Orchard and Tiffany & Co. and look forward to creating more captivating campaigns with our brand partners,” Yang continued.
