Singapore – International Muslim traveller arrivals are projected to reach 245 million by 2030, according to a report by Mastercard and CrescentRating. Seeing the substantial growth in the Halal travel sector, the report shows an expected rise in travel spending to US$230 billion.
Mastercard and CrescentRating’s report indicates a surge in international Muslim travel, emphasising its rising economic impact in the industry. According to the report, international Muslim arrivals reached 176 million in 2024, a 25% increase from 2023.
The report identifies the trend of smart apps shaping Muslim travel preferences. Muslim travellers are increasingly using digital tools for faith-aligned services and personalised experiences.
With the rise in Muslim travel, there is a growing demand for alcohol-free environments, Halal-certified dining, prayer facilities, and gender-segregated amenities. Women are also driving demand for safer and inclusive spaces.
Meanwhile, younger Muslim travellers are increasingly opting for solo adventures, prioritising autonomy. There is also a rising interest in tech-free, spirituality-focused escapes.
In terms of leading destinations, Malaysia maintains its top position among Organisation of Islamic Cooperation (OIC) destinations, recognised for its accessible Halal-friendly services. Türkiye, Saudi Arabia, and the United Arab Emirates are also notable destinations.
Among non-OIC destinations, Singapore continues to lead due to its emphasis on inclusivity. Meanwhile, Thailand and the Philippines are emerging as Muslim-friendly destinations in Southeast Asia. Other significant non-OIC destination includes Hong Kong and Taiwan due to Muslim-friendly infrastructure and restaurants.
Fazal Bahardeen, founder & CEO at CrescentRating, said, “As we launch the 10th edition of the Mastercard-CrescentRating GMTI, we celebrate an eleven-year journey of innovation with Mastercard. This report is a catalyst for change, shaping tourism policies globally. Together with Mastercard, we remain committed to building a travel ecosystem rooted in understanding, inclusivity, and excellence, ensuring travel continues to bridge cultures and celebrate diversity.”
Safdar Khan, division president, Southeast Asia at Mastercard, said, “Tourism is a powerful driver of economic growth in Southeast Asia, supporting job creation, empowering local tourism businesses, and advancing national development agendas. Mastercard remains committed to working with governments, tourism authorities, and industry partners to elevate travel through inclusive growth, digital innovation, and data-driven insights. The 10th edition of the Mastercard-CrescentRating GMTI reflects a long-standing collaboration built on shared purpose to help shape a more resilient, inclusive, and opportunity-rich travel ecosystem.”
