Philippines – InMobi, a provider of content, marketing, and monetisation technologies, has partnered with iNQUiRO, a technology company under AdSpark and 917Ventures. This partnership aims to provide access to iNQUiRO‘s significant and in-depth insights on consumer’s purchase behaviour and interest, and the end-to-end marketing solutions of InMobi to help brands deliver contextual communications at scale.
In a recent study conducted by Forrester, 1 in 2 brands are increasingly concerned about the ability to drive efficient and effective marketing in the wake of identity deprecation, while at the same time ensuring consumer privacy compliance. This is where the strategic partnership comes in, as InMobi and iNQUiRO could solve the modern marketer’s need for data-driven decision-making with a privacy-by-design approach.
Rishi Bedi, InMobi’s managing director for APAC, shared that the Philippines stands as amongst the truly mobile-first markets in SEA with more than five hours of daily time on mobile and more than 60% of consumers shopping online.
“Through this partnership, brands will be able to reach iNQUiRO audiences programmatically on InMobi’s mobile Exchange via managed service with InMobi or their preferred DSP platform. Brands will be able to drive better reach, make use of innovative creative formats from our creative gallery, and improve end-to-end attribution using InMobi solutions.”
Meanwhile, Pancho Reyna, chief operating officer at iNQUiRO, commented that they are in a unique position to provide a unique understanding of customers at a deeper level by leveraging on insights from first-party data of millions of Filipino consumers, but more than that, they focus on being champions of data privacy and security for all their solutions and clients
“Enriching your audience’s understanding and sending the right message has never been easier. This is what makes our partnership with InMobi strategic and innovative,” he said.
In June 2022, InMobi also announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP), giving advertisers, brands, and media buyers across Yahoo’s extensive global portfolio of clients direct access to premium in-app supply and global user base, at scale.
