China – Public relations and marketing services firm Influence Matters has announced the launch of Influence Matters Startups, a startup PR activation programme designed exclusively for early-stage tech companies.
To be led by Simon Vericel, Influence Matters Startups will leverage the agency’s offices in China and Indonesia plus their networks of partners across Asia to get innovations and innovators noticed in the region, helping them get their businesses off the ground and make the impact they aspire to, fast.
The programme is designed to help founders and leadership teams craft their missions and visions into actionable stories that will reach their most important stakeholders—customers, investors, partners, and talent.
Influence Matters’ new programme will also be managed with a more favourable budget and contractual conditions, offering tech startups that meet the conditions the maximum flexibility.
As the agency’s clients have grown over the years, they have started to serve more established companies. However, the agency also wanted to reestablish its roots, which are to support B2B tech startups and scale-ups in crafting and telling their stories.
The launch of Influence Matters Startups comes as the agency aims to help innovators cut through barriers, making their innovations and solutions stand out. It is working with startups not only to create their story but also to establish their public brand and presence, including building visual identities and online properties to complement media and social media programs.
Simon Vericel, managing director and founder of Influence Matters, said, “I have been on a mission to support and encourage borderless innovation for as long as I can remember as I firmly believe that humanity’s efforts should be 100% focused on collaboration rather than competition and conflict. Influence Matters Startups will work with innovators and founders that share this vision and work towards a better functioning, peaceful world.”
