Indonesia – Indomie, Indonesia’s iconic instant noodle brand, has named K-pop sensation NewJeans as its new global brand ambassadors, marking a strategic move to connect with young audiences worldwide.
The collaboration with NewJeans is a key part of Indomie’s global expansion through its “Oh My Good! It’s Indomie” campaign, designed to captivate younger audiences around the world.
The campaign will launch on November 3, 2024, featuring LED billboards in strategic locations such as Pavilion and Fahrenheit88 in Kuala Lumpur. An Indomie TV commercial will also be broadcast worldwide. Fans can look forward to more updates on the brand’s social media channels.
Axton Salim, director at PT Indofood CBP Sukses Makmur Tbk (ICBP), said, “We are excited to be the first Southeast Asian brand to collaborate with them. NewJeans’ music and personality, which resonate not only with KPop fans but also the broader audience, align perfectly with Indomie’s fun, energetic, and uplifting character.”
“This is a major step for Indomie to expand our global market and stay relevant with the dynamic young generation,” Salim added.
Also speaking on the announcement, Elly Betty, deputy head of international division at ICBP, commented, “This excitement will also be extended to various activities in many countries where everyone can experience the excitement of Oh My Good! It’s Indomie campaign.”
