Mumbai, India – McDonald’s India has announced that Indian actress Rashmika Mandanna is the fast food chain’s new brand ambassador for its key advertising campaigns, especially in West and South India.
Mandanna has been featured in various Telugu and Kannada films such as ‘Kirik Party’, ‘Sarileru Neekevvaru’, ‘Geetha Govindam’, and ‘Dear Comrade’. She also currently has a total of 15 million followers on Instagram, making her a household name and a popular face among millennials, especially in the Southern states of the country.
“McDonald’s has been one of my favorite brands since I was a kid. I’d literally lived on McDonald’s when I was in college. When they reached out to me for this association, I was absolutely thrilled! I am delighted to represent a brand that is passionate about serving yummy food with great quality to its consumers,” Mandanna stated regarding her appointment as brand ambassador.
She added, “McDonald’s has been serving Indian consumers for 25 years and counting now and is definitely a preferred choice across all age groups. I am really excited about my partnership with such an amazing and trusted brand.”
Meanwhile, Arvind RP, director for marketing and communications at McDonald’s India (West and South) said, “We are delighted to have Rashmika onboard. She is someone who connects strongly with millennials and is a popular youth icon.”
Mandanna, popularly known as the ‘National Crush’ has expressed her love for food through her social media handles, on several occasions. Rashmika will be a part of key brand campaigns and will play a pivotal role in enhancing ‘brand love’ for McDonald’s across key markets.