Singapore – Global adtech Index Exchange has announced its plans to expand its presence in Singapore. To mark this endeavor, the company has appointed Yogesh Sehgal as its platform partnerships director for APAC to be its first employee in Singapore. This comes after the unveiling of Index’s newly-built exchange late last year, signalling company growth and further commitment to servicing the needs of its customers.
Through his new role, Sehgal will be tasked with expanding the company’s demand footprint across the region, and strengthening regional DSP partnerships to drive the company closer to its mission of accelerating the ad technology evolution globally
He joins Index with extensive experience and understanding of the diverse Asian landscape, with 14 years of digital advertising experience driving revenue, strategic partnerships and regional strategy across connected TV (CTV) publishers, platforms, and ad tech companies.
Speaking about his appointment, Sehgal said, “Index’s expansion into the market comes at a unique time with the demise of the cookie drawing closer, privacy regulation ramping up, and omnichannel demand continuing to rise in the region. I’m looking forward to joining Index as they double down on their investment efforts, and work on addressable solutions that make it easier for marketers, agencies, and DSPs to transact across all channels and formats.”
Meanwhile, Adele Wieser, regional managing director for APAC at Index Exchange, commented, “Index Exchange is dedicated to helping the market respond to these challenges by working with the regional ecosystem. Our aim is to introduce standards that improve transparency, and secure the supply chain to support, and cater to individual market needs.”
She added, “Having an industry veteran like Yogesh lead efforts across the region will further cement our commitment to strategically and efficiently connecting local marketers, agencies, and DSPs with local media owners.”