South Korea – Hyundai MOBIS, the South Korean automotive supplier, has introduced a new global campaign focused on next-generation mobility, targeting Millennials and Gen Z drivers.
Centered on the theme of ‘Move Improved,’ Hyundai MOBIS’ new campaign highlights its focus on developing advanced mobility solutions. Beyond technology, the company aims to create engaging and practical experiences designed for the next generation of drivers.
The campaign film also showcases three of Hyundai MOBIS’ latest innovations—the Holographic Windshield Display, Human-Centric Lighting System, and e-Corner System—infused with humor and lighthearted couple banter.
The global rollout of ‘Move Improved’ features dynamic social media activations, leveraging a multi-platform approach to engage audiences worldwide through interactive experiences.
