South Korea – After a seven-year hiatus, Hyundai Card is reviving its signature cultural initiative with “HYUNDAI CARD CULTURE PROJECT 29 TOM SACHS,” featuring the world premiere of Tom Sachs’ “Space Program: Infinity” in Seoul.
Renowned contemporary artist Tom Sachs is known for his bricolage sculptures, transforming everyday materials like plywood and cardboard into reimagined objects, from Mars rovers to teacups. His ‘Space Program’ series explores themes of space exploration and self-reflection through immersive, handcrafted installations.
For this initiative, Sachs will showcase approximately 200 works in Seoul for the world premiere of his fifth space-themed project, ‘Space Program: Infinity.’ The exhibition builds on elements from his previous four space programs and introduces more than a dozen new works, along with Sachs-designed merchandise debuting for the first time.
(Image from: Hyundai Card DIVE). Installation view of Tom Sachs’ <Space Program: Rare Earths> at Deichtorhallen, Hamburg 2021-2022
(Image from: Hyundai Card DIVE). Installation view of Tom Sachs’ <Space Program: Mars> at Park Avenue Armory, New York 2012
“HYUNDAI CARD CULTURE PROJECT 29 TOM SACHS” will take place from April 25 to September 7, 2025, at Dongdaemun Design Plaza (DDP) Exhibition Hall 1. This event marks the return of Hyundai Card’s cultural series after a seven-year hiatus, last held in 2018 with a performance by The Weeknd.
“We are thrilled to announce the return of the HYUNDAI CARD CULTURE PROJECT after seven years, a program that has consistently pushed boundaries and enriched Korea’s cultural landscape with its innovative and experimental concerts and exhibitions,” said a Hyundai Card official representative.
“‘HYUNDAI CARD CULTURE PROJECT 29 TOM SACHS’ will offer a remarkable opportunity to witness firsthand the otherworldly realms conjured by Tom Sachs’ visionary artistry,” the official representative added.
As part of the initiative, Hyundai Card members will receive discounted tickets for the exhibition, with limited-edition NFT tickets available starting in April. NFT ticket holders will also be entered into a draw for Tom Sachs merchandise and other benefits. Since 2023, Hyundai Card has used NFT tickets in cultural events like ‘HYUNDAI CARD DAVINCI MOTEL’ to enhance security and audience engagement.
