Singapore – Creative agency McCann Worldgroup Singapore has brought feng shui recommendations to the digital space with a personalised phone app layout guide.
Called ‘Phone Shui,’ it provides a guide for organising apps aligned to their career, romance, finance, and health goals.
Aimed at mobile-savvy Gen Z, ‘Phone Shui’ aims to inspire mindfulness in their digital habits, introducing the traditional ideas of harmony and balance in the digital space.
‘Phone Shui’ provides personalised recommendations based on users’ zodiac signs, offering optimal and intentional app placements while injecting humour.
“As a Gen Z, the digital space can get overwhelming. Phone Shui is about welcoming luck and a sense of winning every time you unlock your screen, giving you a fun way to create balance and intention in today’s hyper-digital world,” Seth Low, art director at McCann Worldgroup Singapore, commented.
