Singapore – HubSpot has introduced ‘AI Search Grader,’ a free tool designed to analyse brand visibility and sentiment across AI chatbots, helping marketers navigate the evolving landscape of AI-driven search.
HubSpot’s AI Search Grader removes the need for AI expertise and simplifies the process of understanding how a brand appears in AI-driven searches. By handling prompt engineering and providing context for a brand’s performance, it streamlines ‘language model optimisation’ (LMO) for marketers.
The free AI search tool offers four essential components to help marketers evaluate their brand’s presence in AI-driven searches: an overall grade, brand sentiment score, share of voice score, and personalised analysis.
The overall grade provides a quick snapshot of how a brand is performing across various AI search engines, giving marketers and business owners a clear understanding of their visibility in this emerging landscape.
AI Search Grader analyses brand sentiment by examining the language used in AI responses, helping marketers grasp how their brand is being discussed and perceived. The share of voice score compares a brand’s visibility against competitors within the same category, while personalised analysis highlights areas of success and points out opportunities for improvement, enabling marketers to boost brand awareness and sentiment effectively.
In an official blog post, Hubspot wrote, “At HubSpot, we’ve always given marketers the tools they need to connect with their customers and drive growth. We did it with our website grader, which helped millions of marketers optimise for search engines. And we’re doing it today with the launch of AI Search Grader, the first free tool that helps brands understand how they show up in Large Language Models (LLM) and AI search.”
Nicholas Holland, VP of product and GM of marketing hub at HubSpot, said, “What marketers have been doing for years to attract customers won’t be as effective in the future. People just aren’t using traditional search like they used to. As the tides are turning towards AI search, we want to help marketers stand out and get discovered in this new environment. That’s exactly what AI Search Grader will give marketers—a new, free way to connect with their customers in the AI era.”
HubSpot’s AI Search Grader is free and globally available in English for any marketer to use.
