Hong Kong – Brands and influencers from Hong Kong are redefining the country’s identity in the new ‘Hong Kong Never Normal’ campaign.
Hong Kong brands, in collaboration with creative agency TBWA, has launched the platform alongside a campaign that celebrates the countries’ diverse cultures.
Through the campaign, brands, content creators, and influencers are sharing ‘never normal’ stories about Hong Kong’s culture and experiences. It aims to spark conversations through social content on Instagram.
In support of the campaign, various personalities are sharing their perspectives, including film director Stephen Fund, business influencer Allan Zeman, Olympic swimmer Stephanie Au, singer/songwriter Serrini Leung, and comedians Jordan Leung and Vivek Mahbubani.
Various brands are uniting under the platform, spanning industries such as art, beauty, entertainment, food and beverage, media, and technology among others.
Joanne Lao, chief executive officer of TBWA, said, “Our ambition is to rekindle the pride HongKongers deserve to have towards their remarkable home city. While this launch phase aims to build awareness, engage and ignite buzz, future phases will involve more collaboration activities with our ‘Hong Kong Never Normal’ community of brands, creators and influencers.”
