Hisense courts fashion elite with Devil Wears Prada 2 push

Qingdao, China – Hisense is stepping onto fashion’s most famous set, placing its latest televisions at the centre of The Devil Wears Prada 2 as it looks to sharpen its premium pitch across Asia.

Hisense’s RGB MiniLED screens are worked into the fictional Runway offices, a deliberate nod to one of cinema’s most recognisable fashion backdrops. 

Rather than relying on traditional billboard saturation in hubs like Singapore or Hong Kong, Hisense is betting on cultural cachet to pivot its brand identity. 

At the film’s world premiere, the company extended the theme. RGB MiniLED sets formed part of the red-carpet staging, turning a promotional event into a live showroom. 

Inside Runway’s glass-walled offices, the screens serve a dual role—set dressing and statement. 

Within the film itself, the screens act as more than mere set dressing. They are framed as essential tools for the Runwayelite, functioning as glass-walled pillars of the modern office.

Beyond the cinema tie-in, Hisense is pushing its UR9 series, aimed at bringing high-end picture performance to a broader segment.