Hong Kong – Prada has officially unveiled its largest boutique in the Asia Pacific region at LANDMARK ALEXANDRA in Hong Kong, marking a major milestone for the luxury brand.
Relocated to a corner between Des Voeux Road Central and Ice House Street, the three‑storey, 1,300-square-metre flagship features an off-white steel façade accented with the Prada triangle in crisscrossing lines. Its wraparound design offers panoramic views into the boutique’s interiors and makes a striking architectural statement.
Inside, the store combines signature Prada design elements with private rooms and personalised services for clients.
The flagship also represents a key step in LANDMARK’s Tomorrow’s CENTRAL redevelopment and highlights the more than 20-year partnership between Prada and the shopping complex.
