Tag: Global campaign
Singapore — CLEAR Men and Ogilvy Singapore are putting football fans at the heart of its latest global campaign, ’Make Your World Cup Legendary,’ celebrating the rituals, emotions, and shared experiences that define the football fandom ahead of the FIFA World Cup 2026. Rolling out across more than 40...
USA – Duolingo has launched a limited-time event allowing users who have lost their learning streak to recover it. As part of the initiative, learners who previously built a streak of 30 days or more can restore it by completing three lessons in a single sitting. The feature is available until June 30....
Hong Kong – French luxury fragrance house Diptyque has unveiled an international communications platform marking the reinvention of its iconic classic candle, centring on a creative territory defined by suspended time, emotion, and sensory poetry. Titled “Light on, time off,” the campaign is positioned...
Thailand – Sappe Public Company Limited (SAPPE), the Thailand-based beverage maker known for its “snackable drinks” and functional beverages, has launched a global campaign for Mogu Mogu under the concept “Wanna Skip? You Gotta Chew.” The campaign positions the fruit juice and nata de coco beverage as...
![[Collaboration] Bearman x VETRESKA](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Bearman-x-VETRESKA.jpg)
Singapore – VETRESKA has partnered with Ollie Bearman for the 2026 Formula 1 season, naming the British driver its official luxury pet accessories partner as the brand expands its global lifestyle ambitions. The partnership marks the brand’s first entry into Formula 1 sponsorships, with the brand’s logo...
![[Creative Work] Hibiki x Global Campaign](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Hibiki-x-Global-Campaign.jpg)
Japan – Japanese luxury brands are increasingly finding themselves at the centre of global cultural fascination, from fashion and fine dining to whisky. Now, Hibiki is stepping deeper into that conversation with the launch of its first-ever global campaign, “The Masterpiece of Japanese Artistry”. Created...
![[Collaboration] Samsung AI x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Samsung-AI-x-TDWP2.jpg)
India – Samsung Electronics is dressing up an everyday appliance in the language of high fashion. The company has launched a global marketing push tied to The Devil Wears Prada 2, using the film’s visual codes to promote its Bespoke AI Laundry Combo—a washer-dryer pitched as capable of handling delicate,...
![[Collaboration] Hisense x TDWP](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Hisense-x-TDWP.jpg)
Qingdao, China – Hisense is stepping onto fashion’s most famous set, placing its latest televisions at the centre of The Devil Wears Prada 2 as it looks to sharpen its premium pitch across Asia. Hisense’s RGB MiniLED screens are worked into the fictional Runway offices, a deliberate nod to one of cinema’s...
![[Campaign] The Art of Arrival TDWP 2](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-The-Art-of-Arrival-TDWP-2.jpg)
New York City – Mercedes-Benz has staged a cinematic luxury collaboration with The Devil Wears Prada 2, placing the Mercedes-Maybach S-Class at the centre of a global campaign titled “The Art of Arrival”. The activation positions the vehicle as the designated ride for Miranda Priestly, reframing arrival...
![[Samsung] The Devil Wears Prada 2](https://marketech-apac.com/wp-content/uploads/2026/04/Samsung-The-Devil-Wears-Prada-2.jpg)
New York City – Samsung Electronics has staged a global couture-led campaign around The Devil Wears Prada 2, positioning the Galaxy S26 Ultra as a front-row accessory within a high-fashion red carpet spectacle. At the world premiere in New York, Samsung unveiled “Runway Cam #withGalaxy”, transforming...
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![[Campaign] Canva Japan Anime](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Canva-Japan-Anime.jpg)
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