Singapore – Global media and entertainment company Warner Bros. Discovery (WBD) announced its partnership with the Singapore Tourism Board (STB) to launch ‘Celebrating Every Story’, an island-wide campaign for the company’s 100th year anniversary in Singapore.
With Singapore being chosen as the key destination for Warner Bros. Studio’s global centennial campaign, the partnership will bring in new initiatives to spotlight the country’s destinations and the global media entertainment company’s beloved characters and stories.
One of the highlighted activities is ‘WB100 Celebrating Every Story’, a large-scale event in Southeast Asia and in partnership with Sentosa that will feature 100 years of Warner Bros. franchises. The event will feature a host of free and interactive experiences catering to fans of all ages.
Warner Bros. Studios promises a fun and exciting experience as visitors can look forward to entertaining experiences that celebrate beloved franchises from DC’s Batman and Aquaman to Wizarding World and Looney Tunes.
Other characters included in the event are the Singapore-inspired Tom and Jerry, who will star in a brand new series launching later this year on Cartoon Network. The seven-part production represents the franchise’s first ever localised series, with each episode inspired by unique sights, places of interest, and destination highlights of Singapore. Merli, a character inspired by Singapore’s iconic Merlion, will also make a special appearance.
A sneak-peek episode called “What’s that Smell” featuring the iconic durian already aired on August 7 on Cartoon Network in Southeast Asia, Australia, and New Zealand. Meanwhile, the rest of the series will premiere on Cartoon Network in Asia Pacific and regional streaming service HBO GO in Southeast Asia, Taiwan, and Hong Kong, before being rolled out globally.
The global launch of the series will also be complemented by a dedicated line of Tom and Jerry-branded consumer products.
The Singapore-inspired Tom & Jerry series is part of a multi-year partnership that WBD and STB inked in 2022 to collaborate on entertainment and lifestyle content, as well as marketing activities, to spotlight and inspire travel to destination Singapore.
Clement Schwebig, WBD’s president and MD for India, Southeast Asia, and Korea, said, “We’re building on our partnership with STB with two fantastic new projects which truly demonstrate how we are ‘Celebrating Every Story’ and Warner Bros.’ historic 100-year legacy. Tom and Jerry have been delighting audiences of all ages around the world for generations, and we’re very proud that its first ever localised adaptation will come with a Singapore twist. The WB100 celebration at Sentosa will showcase some of the highlights from a century of Warner Bros. content – and we look forward to welcoming both families from Singapore and those visiting.”
Speaking on the partnership, Melissa Ow, chief executive at Singapore Tourism Board, said, “We are delighted to partner Warner Bros. Discovery on this milestone celebration. The all-new Tom and Jerry series and the WB100 family festival will showcase Singapore in a fun and creative way, setting Singapore apart as a vibrant and exciting city for both visitors and locals. We invite families to spend some quality time together at the festival while enjoying the antics of Tom and Jerry.”