Diet Coke fashions ‘Canny Pack’ and film campaign for Devil Wears Prada 2

New York City – Diet Coke has launched a campaign tied to The Devil Wears Prada 2, introducing a custom accessory and short film designed to sit within the franchise’s fashion-driven universe.

At the centre of the campaign is the “Canny Pack”, a silver, single-can carrier styled as a fashion accessory. 

Designed to hold one Diet Coke, the item reframes the product as a wearable, positioning it within the visual codes of the film’s Runway world.

The campaign is anchored by a film titled “That’s All”, which imagines a moment beyond the magazine floor—when Miranda Priestly steps out of the office. 

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The narrative shifts focus to the staff left behind, where a Diet Coke break becomes the central scene.

Developed by Ogilvy under WPP Open X, the work extends across TV, digital, social, and out-of-home placements. 

Branded cans and campaign visuals further reinforce the tie-in, creating a multi-channel rollout aligned with the film’s release.

The activation builds on the fashion narrative of the franchise, translating a single product into an accessory-led concept that fits within the film’s stylised environment.