Tag: The Devil Wears Prada 2
![[Original Feature] TDWP APAC Campaigns](https://marketech-apac.com/wp-content/uploads/2026/05/Original-Feature-TDWP-APAC-Campaigns.jpg)
If the original The Devil Wears Prada gave audiences the cerulean monologue, impossible deadlines, and the terrifying glamour of Runway magazine, its sequel is shaping up to be something even bigger: a full-scale branded fashion universe. Luxury, technology, and lifestyle marketers are now all competing...
![[Collaboration] Samsung AI x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Samsung-AI-x-TDWP2.jpg)
India – Samsung Electronics is dressing up an everyday appliance in the language of high fashion. The company has launched a global marketing push tied to The Devil Wears Prada 2, using the film’s visual codes to promote its Bespoke AI Laundry Combo—a washer-dryer pitched as capable of handling delicate,...
![[Collaboration] Hisense x TDWP](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Hisense-x-TDWP.jpg)
Qingdao, China – Hisense is stepping onto fashion’s most famous set, placing its latest televisions at the centre of The Devil Wears Prada 2 as it looks to sharpen its premium pitch across Asia. Hisense’s RGB MiniLED screens are worked into the fictional Runway offices, a deliberate nod to one of cinema’s...
![[Collaboration] Starbucks x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/04/Collaboration-Starbucks-x-TDWP2.jpg)
New York City – Starbucks is extending its long-running cultural tie-in with The Devil Wears Prada 2 through a global campaign that translates its characters into a curated beverage lineup. Launched ahead of the film’s theatrical release, the activation introduces four drinks inspired by Miranda Priestly,...
![[Collaboration] Coke x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/04/Collaboration-Coke-x-TDWP2.jpg)
New York City – Diet Coke has launched a campaign tied to The Devil Wears Prada 2, introducing a custom accessory and short film designed to sit within the franchise’s fashion-driven universe. At the centre of the campaign is the “Canny Pack”, a silver, single-can carrier styled as a fashion accessory. ...
![[Campaign] The Art of Arrival TDWP 2](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-The-Art-of-Arrival-TDWP-2.jpg)
New York City – Mercedes-Benz has staged a cinematic luxury collaboration with The Devil Wears Prada 2, placing the Mercedes-Maybach S-Class at the centre of a global campaign titled “The Art of Arrival”. The activation positions the vehicle as the designated ride for Miranda Priestly, reframing arrival...
![[Samsung] The Devil Wears Prada 2](https://marketech-apac.com/wp-content/uploads/2026/04/Samsung-The-Devil-Wears-Prada-2.jpg)
New York City – Samsung Electronics has staged a global couture-led campaign around The Devil Wears Prada 2, positioning the Galaxy S26 Ultra as a front-row accessory within a high-fashion red carpet spectacle. At the world premiere in New York, Samsung unveiled “Runway Cam #withGalaxy”, transforming...
