Tag: Integrated Media

Mumbai, India – Havas Media Network India has emerged as the agency to handle the integrated media mandate of financial company Capri Loans, a brand of Capri Global Capital Limited.

Capri Loans has chosen Havas Media to boost its market presence and enhance brand recognition in the financial sector. They will specifically provide innovative media strategies and manage all aspects of media planning.

Moreover, Havas Play, with its combined expertise in sports, entertainment, and content, will also support Capri Global’s sports initiatives.

Basant Dhawan, group CMO of Capri Global, said they chose the Havas Media Network for its deep understanding of their vision and unique approach. He added that with Havas Media, their target audience will be more engaged through appropriate channels and achieve exceptional results.

In a statement from Mohit Joshi, CEO of Havas Media India, he assures that with their experienced team and strategic planning, they will create a significant impact and competitive financial landscape in India.

Uday Mohan, managing director of Havas Media India, commented on the collaboration, stating, “Our agency will provide comprehensive media services across multiple channels, ensuring a synchronized and targeted communication strategy to effectively reach the desired audience.”

Meanwhile, the account will be led by Manish Sharma, managing partner – West, Havas Media India, Mumbai office.

Singapore – Committed to delivering marketing breakthroughs, Media investment company GroupM has officially launched its newest and largest agency EssenceMediaCom, which will provide modern integrated media solutions for brands. With pioneer agencies Essence and Mediacom joining forces, the breakthrough agency will deliver performance, data, analytics and creative technology DNA with scaled multichannel audience planning and strategic media expertise.

EssenceMediaCom comprises 10,000 people across 120 offices in 96 markets. The agency’s global roster includes Adidas, Bayer, Dell, Google, Mars, NBCUniversal, PlayStation, Procter & Gamble, The Coca-Cola Company and Uber.

Through EssenceMediacom’s Operating System (EMOS), the modular suite of tools and data will connect Essence, MediaCom and GroupM’s technology to make it available for the agency’s teams and clients across the globe.

GroupM, being the media investment management arm of WPP, will be able to access the richest data, most robust benchmarks and most advanced capabilities in the market. This will make the agency in providing comprehensive solutions for all marketing challenges.

Rupert McPetrie, CEO of EssenceMediacom’s APAC expressed his excitement about combining Essence and MediaCom. He also highlighted that they look forward to working together and continually push media possibilities with category-defining innovations.

Meanwhile, global CEO of EssenceMediacom Nick Lawson said, “What will underpin our groundbreaking agency is our people, and we will be steadfast in our commitment to provide an environment of continuous learning so they can grow and be the best they can be. Together, and with analytics, data and technology at our heart, I have no doubt we will deliver breakthroughs across our entire client base.”

Lastly, Christian Juhl, global CEO of GroupM added, “The fusion of Essence’s measurement and data-driven DNA with MediaCom’s scale and strategic expertise creates something truly unique in the marketplace.”

GroupM announced the agency merger of Essence and MediaCom with the integration of Mindshare and Neo back in 2022. This was made to help clients in adjusting to the evolving media landscape and provide them with performance solutions.

Shanghai, China – Data and measurement-driven media agency Essence has been appointed by fast moving consumer goods company Liby as its integrated media partner in China. The remit includes consulting, strategy, content innovation, media planning and media activation for all of Liby’s brand and performance marketing activities across the market.

Liby joins Essence’s rapidly growing portfolio of clients, including Chang’an Ford, Crocs, GAC Motor, Google, Hermès, UPS and War Horse, across its Beijing, Guangzhou and Shanghai offices.

Founded in 1994 and headquartered in Guangzhou, Liby is a leading enterprise in the Chinese daily chemical industry with a mission to bring health and happiness to every family. Through nine production bases, over 30 branches and more than 10,000 employees across the country, Liby offers various products for fabric washing and care, tableware cleaning and oral care, with brands such as Liby, Kispa and BlueSky Liu Bi Zhi.

Benjamin Wei, CEO at Essence China, said, “It is imperative for brands to be ready for the challenges of communicating with consumers in today’s complex, competitive and ever-changing media ecosystem. With Essence’s full-service media offering, defined by an approach to strategy, analytics and creativity grounded in data, and dedicated to delivering value through innovation, we are excited to partner with Liby to create value for its brands by creating value for its consumers.”

He added, “Supported by our next-generation tools, technology, and data-driven service model that enables smarter and more efficient decision-making, we are looking forward to helping Liby transform its approach to marketing and achieve its business goals in its next phase of growth.”

Mumbai, India – Global data and measurement-driven media agency Essence has been appointed by beauty brand Plum to handle its integrated media duties in India. Through the mandate, Essence will manage strategy, media planning and media activation for Plum’s brand marketing activities.

With its expertise in data, technology and creativity, the agency will help scale the brand across categories and drive enhanced return on investment.

Shivani Behl, chief marketing officer at Plum, said, “Consumer behaviour is ever-evolving, and reaching out to the new-age digital consumer is a process that involves constant learning and feedback. With this context, it is imperative to keep a keen eye on data, and expand our reach to newer audiences and cater to the ever-changing demands of our existing ones.” 

She added, “Hence, collaborating with Essence to leverage their expertise in technology, media and marketing was a logical next step. We are looking forward to this association and we hope it helps us in achieving the business vision we have chalked out for ourselves.”

Meanwhile, Sonali Malaviya, managing director for India at Essence, commented, “Plum is an exciting, fast-growing and purpose-driven beauty brand, which shares Essence’s commitment to data-driven growth and marketing that adds value to people’s lives. Leveraging our cutting-edge use of analytics and technology, we are looking forward to collaborating with the team at Plum as its strategic partner, to help create new growth opportunities for the brand and the business.”

Plum joins Essence’s diverse portfolio of clients across its Bengaluru, Delhi and Mumbai offices, covering a mix of high-growth, technology-driven startups as well as established local and global companies.

Singapore – Income, the insurance company under NTUC, has appointed media company OMD Singapore to handle its integrated media mandate. Said mandate was won by OMD by presenting a strategic media planning approach tapping on the OMD capabilities to deliver targeted campaigns. 

Said partnership will see OMD Singapore managing integrated media planning and buying campaigns for Income.

Anny Huang, head of digital business at Income, stated that with OMD’s understanding of their business and martech stack, they know that their appointment as their new media partner will bear fruit on the company’s journey towards a financial planning experience ‘made more personal’.

“Income is on a mission to better understand our customers’ needs online and offline, leveraging data and marketing technology. To keep our new brand promise of ‘Made Yours’, we need our media strategies to deliver the most seamless and delightful customer experiences as well,” Huang stated.

Meanwhile, Sadhan Mishra, managing director at OMD Singapore remarked that they are ecstatic to learn that their strategic and ‘no-nonsense approach’ to the pitch resonated with Income.

“Income understands the significance of finding the right balance between building a strong brand and delivering effective business performance. These two important elements should go in tandem to achieve successful campaigns,” Mishra stated.

He further added, “Their internal investments in people, processes and technology demonstrate progressive thinking, which is consistent with our own ambitions. This is homecoming for Income at OMD Singapore and we are excited to start this rewarding partnership.”