India – Muthoot FinCorp, a non-banking financial services company (NBFC) in India, has appointed Havas Media Network India to manage its comprehensive integrated media mandate.
Havas Media’s Bengaluru operations, which have been witnessing significant expansion over the years, will oversee the brand’s media responsibilities across OOH, digital platforms, television, print, and on-ground activations.
This partnership aims to deeply resonate with diverse audiences nationwide, driven by a shared commitment to financial inclusion. Leveraging Havas Media Network India’s strategic insights and creative strengths, Muthoot FinCorp seeks to enhance its brand presence and fulfil its promise of transforming lives through targeted campaigns.
As part of this partnership, Muthoot FinCorp’s new ‘Book My Gold Loan’ campaign, starring Shah Rukh Khan, was developed by Havas Media India and Havas Worldwide India. It introduces an innovative service allowing customers to instantly book a ‘Gold Loan’ with a missed call, leveraging Muthoot FinCorp’s branch network for seamless access from home. This multilingual, multi-platform campaign ensures broad audience appeal, transcending language and platform barriers.
Shaji Varghese, CEO of Muthoot FinCorp Limited, said, “We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionise financial accessibility for all. Our collaboration is expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector.”
Commenting on the win, Mohit Joshi, CEO, Havas Media Network India, also shared, “Havas Media Network India’s South operations have been consistently expanding, establishing it as a vibrant hub for partnering with leading brands, and we are now delighted to join hands with Muthoot FinCorp, a prominent brand across India. We understand the critical role of the financial services sector in driving economic resilience and empowerment. Additionally, Muthoot Fincorp’s commitment to integrity and customer-centricity aligns seamlessly with our values, which are built on the philosophy of meaningful solutions in everything we do. Together, we strive to shape a future where financial empowerment and innovation go hand in hand.”
In addition to the ‘Book My Gold Loan’ service, Muthoot FinCorp is also intensifying its focus on other significant offerings, aiming to strengthen its diversified bouquet of products in the financial services sector.
