New Delhi, India – Hakuhodo India has been appointed creative agency for Jindal Stainless, taking on responsibility for the company’s marketing and advertising initiatives across India.
Under the mandate, Hakuhodo India will oversee brand strategy, creative development, consumer campaigns, and retail communication across television, digital, social, out-of-home, and print platforms.
The appointment comes as Jindal Stainless expands its consumer-facing marketing efforts and looks to strengthen awareness and trust around stainless steel products among broader audiences.
Hakuhodo India recently worked with the company on its “Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai” campaign featuring Ranveer Singh, which positioned the “Jindal Saathi Seal” as a trust marker for authentic stainless-steel products.
“We are pleased to partner with Hakuhodo as we accelerate our growth journey along with the nation,” said Vijay Sharma, Director – Corporate Affairs at Jindal Stainless.
“Their strategic and creative capabilities, combined with a strong understanding of local consumer insights, will help us deliver impactful brand experiences and build deeper relevance with our core audience across every touchpoint,” he added.
Mohit Taneja, Head of Marketing at Jindal Stainless, said the partnership had already demonstrated strong alignment between the two companies.
“Collaborating with Hakuhodo on one of India’s leading B2B campaigns was an incredibly enriching experience,” he said.
“The campaign has not only redefined the landscape of B2B advertising but has also created a meaningful impact across diverse stakeholder segments,” he added.
For Hakuhodo India, the appointment strengthens its portfolio of large-scale Indian brands seeking integrated creative and communications support across multiple consumer touchpoints.
“We are thrilled to partner with Jindal Stainless at this transformative moment,” said Jayanto Banerjee, Co-Managing Director of Hakuhodo India.
“This creates a unique opportunity to help their consumers recognise genuine quality through innovative storytelling that resonates deeply,” he added.
