Hakuhodo rolls out H+ digital framework in Malaysia

Kuala Lumpur, Malaysia – Hakuhodo Inc. and Hakuhodo DY ONE Inc. have rolled out the H+ (H plus) strategic framework in Malaysia, a move aimed at strengthening the group’s digital marketing capabilities in the market. The initiative brings closer integration between Hakuhodo Malaysia (HMY) and Kingdom Digital (KD) to support digital transformation and performance-led marketing for brands.

H+ was launched globally to provide Hakuhodo DY Group’s international offices with access to shared data platforms and specialised digital tools. With its introduction in Malaysia, the framework is intended to enhance local capabilities by complementing the expertise of HMY and KD with regional digital resources and infrastructure.

Under the Malaysian rollout, H+ is positioned to support group companies through end-to-end digital solutions. These include strategic brand building informed by data-driven “Sei-katsu-sha” insights, creative-led performance marketing that combines Kingdom Digital’s creative capabilities with AI-powered media automation, and full-funnel digital marketing designed to guide customers from awareness through to conversion.

The group said the adoption of H+ in Malaysia represents a step in aligning technology with human insight, by connecting Hakuhodo Malaysia’s and Kingdom Digital’s strengths through a shared framework. The integration is aimed at enabling local teams to deliver marketing solutions that respond to increasing complexity in the digital environment.

Rather than operating as a standalone unit, H+ in Malaysia functions as a cross-company strategic framework within the Hakuhodo DY Group. It is designed to ensure closer collaboration across creativity, data, and technology among existing group companies, with the objective of supporting clients’ growth in the digital era.

H+ is a cross-company strategic organisation of Hakuhodo Inc. and Hakuhodo DY ONE. Working with the Tokyo offices of both companies, it leads specialist companies across the APAC region to support clients’ marketing and media activities. The framework encompasses Hakuhodo and Hakuhodo DY ONE’s agencies and partners outside Japan, focusing on the creation of “InsightOut”-driven brand experiences shaped by evolving consumer, or “Sei-katsu-sha,” lifestyles.