Singapore – Global creator and entertainment company Gushcloud has been appointed by MUSINSA, a Korean online fashion platform, as its digital partner in Southeast Asia. Through the appointment, Gushcloud will provide marketing services–including influencer marketing services–to MUSINSA as it accelerates its growth in the region.
With deep insight and a strong network in Southeast Asia, Gushcloud has been partnering with MUSINSA to deliver the most localised content aligning with their core branding messages.
The move rides the wave of global interest in Korean culture, particularly in K-dramas, K-Pop, Korean food, beauty, and fashion. In Southeast Asia, Korean dramas are the largest consumed online video content category, as well as K-Pop-related online videos.
MUSINSA’s ‘Global Store’ presents current Korean fashion trends, including Seoul fashion from casual, street style, and contemporary to luxury, sports, and beauty.
In May this year, Gushcloud launched a new live commerce unit called GC LIVE which operates premium live commerce shows distributing global brands into SEA.