Kuala Lumpur, Malaysia – Local telco provider U Mobile has tapped marketing and technology solutions provider GrowthOps for its refreshed website and customer experience delivery platform, U.COM.MY. The partnership between the two companies started development for this project eight months ago.

The new and enhanced platform is powered by Adobe Experience Cloud and hosted on Amazon Web Services, enabling the telco to have greater autonomy and agility in managing content, as well as access to deeper and more comprehensive user analytics.

Through the improvements, U.COM.MY now offers an enhanced, trilingual customer experience through personalised content delivery, which enables the telco to achieve their overarching goal to better service their customers on digital channels.

Boon Keong, head of consulting at GrowthOps, said, “Today, marketers are being tasked with how to create an engaging experience with their customers through seamless design and analytics-driven content personalisation. In this instance, we have been able to help U Mobile to take their digital transformation journey [directly] to their customers.”

Meanwhile, Jasmine Lee, chief digital officer at U Mobile, commented that they believe that the refreshed U.COM.MY will equip them with more insights that will enable them to make more data-led decisions resulting in new digital experiences that benefit their customers.

“U Mobile is always looking at new ways to realise unlimited potential, hence, we are delighted to have partnered with GrowthOps to create and launch an enhanced U.COM.MY. Through this initiative, GrowthOps have shown to have the right capabilities to take our platform to the next level,” Lee said.

Kuala Lumpur, Malaysia — Taco Bell, international Mexican-inspired quick-service restaurant brand under Yum Brands Incorporated, has selected GrowthOps Asia, a growth services partner, as its marketing partner in Malaysia. GrowthOps is tasked to build Taco Bell’s brand voice on social media platforms Facebook and Instagram, and to underscore the #ISeeATaco global campaign’s relevance to Malaysians.

GrowthOps has established itself as a valuable end-to-end digital marketing growth partner for customers across various industries namely banking, retail, telco, and manufacturing, among others. The company holds extensive expertise in tech consultancy services to support businesses capitalize on avenues for innovation.

Harris Beh, franchise operator at Taco Bell Malaysia, commented, “GrowthOps exhibited a strong degree of digital creativity and performance media experience that matched our ambition for the future of the brand. Today, an integrated communications approach to building a brand is a critical component for business success; it is as important for Taco Bell to grow its digital reputation as it is to offer a superior food experience to our customers.”

Meanwhile, Chris Greenough, general manager of GrowthOps Malaysia, said, “We are absolutely delighted that Taco Bell has entrusted us with building their online visibility and engagement in Malaysia. They are an iconic brand that has much potential to grow in this market.”

Last November, GrowthOps joined the partner network of total experience management company, Alida, to deliver an elevated customer experience to organizations in APAC.

Singapore – GrowthOps, a marketing technology company, has made strategic appointments to strengthen its teams in the Southeast Asia region, namely David Isaac Mathews as chief growth officer for the Southeast Asian region, Shaad Hamid as general manager for Singapore, and Chris Greenough as general manager for Malaysia

Between Singapore and Malaysia, Hamid and Greenough will oversee a diverse team of some 200 professionals, in highly sought-after technology, user experience, creative, consulting, and marketing roles.

Prior to joining GrowthOps, Mathews was an innovation co-lead for ASEAN at EY-Parthenon’s TAS Digital, wherein he delivered digital transformation and strategy projects across a range of industries, covering business design and monetization for clients. Aside from his new role at GrowthOps, he is a mentor for Deep Technology Commercialization: formerly at Lean LaunchPad Singapore, and currently at the NUS Research Innovation Programme (GRIP) program.

“Driving growth increasingly requires regular innovation at the intersection of product and marketing strategy; our multi-disciplinary consulting and implementation teams are assembled to support that. At GrowthOps, we are guided by the customer experience and journey, and our aim is to implement the marketing technology needed to bring data-driven decision-making to the C-suite. Comprehensive marketing strategy and full-funnel marketing are the cornerstone of our best-practice methodologies, based on the learnings of what top-quartile CMO’s do to build, launch and grow,” David said regarding his appointment.

Meanwhile, Hamid’s past experience started off with DigitasLBi in Dubai, UAE as a senior account manager and then as SEO director, working on clients such as Etihad and Johnson & Johnson. He first joined GrowthOps in 2017 as the regional head of growth marketing services for Southeast Asia, a role he continues to hold up to this day alongside his new role.

“I am delighted to take up the role of GrowthOps Singapore’s General Manager, leading this brilliant team of people who bring passion, innovation, and diversity of thinking to work every day. I am incredibly proud of what we’ve achieved so far, and we are all excited about our next phase of growth. We continue to be client-focused, hungry to create amazing work, and humbled by our responsibility to shape the future of marketing in our region – in partnership with our visionary clients,” Hamid stated.

Lastly, Greenough started off his career with FutureLab in 2011, where he was part of the founding team that would go on to become GrowthOps Malaysia after a series of acquisitions. Then in 2015, he co-founded Hyperlab, an enterprise Conversational AI startup that was acquired by global Customer Experience firm, Everise. At Everise, he was elevated to Chief Marketing Officer, where he led the rebranding of multiple acquisitions and repositioned Everise from a traditional call center into a leading digital customer experience outsourcing firm. 

“My combined agency, startup and enterprise CMO experience gives me a well rounded perspective of the challenges leaders in various stages of growth and transformation encounter. Throughout my career I’ve blended the use of technology with creative marketing to build effective customer experiences. This is the working practice knowledge I bring to GrowthOps, which I hope will benefit our employees and customers,” he said regarding his new position.

Speaking about the new hires, Chee Hung Goon, CEO at GrowthOps Asia, commented, “Businesses today are rapidly evolving through digital transformation, but sustaining growth is difficult because the traditional ways of reaching a customer are no longer as impactful. We are growing, because our partners are gaining confidence from our ability to identify where their customers are, and how best to reach and retain them on digital platforms.”

Hong Kong – Growth company GrowthOps has partnered with total experience management (TXM) company Alida through its Alida Partner Network to deliver elevated customer experience (CX) and insights to organizations in Hong Kong, Singapore, Malaysia, and Australia.

Together, GrowthOps and Alida will provide organizations the tools necessary to uncover customer insights to inform business growth and innovation development opportunities.

The Alida Partner Network enables growth for organizations of all sizes by providing the software, enablement and expert support needed to put customers’ truth into action. As the global company engaged with online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver insights and a competitive advantage for their clients.

“We strongly believe leveraging Alida’s TXM platform will further extend GrowthOps’ customer experience (CX) offering, as part of our holistic consulting and technology solutions to our clients across APAC countries. As a growth partner in this digital transformation world, we look forward to bringing in more value-added services and solutions to accelerate the path to success, and this partnership is a win-win-win to Alida, GrowthOps, as well as our clients,” said Eric Yu, general manager at GrowthOps.

Meanwhile, Ian Lee, head of sales for APAC at GrowthOps, commented that they are excited to partner with Alida, noting that it is important to connect customer experience management (CXM) and the improvement of business performance to justify the ROI.

“With the power of Alida’s TXM platform together with GrowthOps CX strategy, business consulting and digital technology services, we are very confident that under this partnership we will become the true Growth Experience Advisor for our APAC customers, exceeding their expectations,” Lee stated.

GrowthOps currently uses an approach of combining marketing, technology and people disciplines for its customers across a variety of industries, including insurance, banking, healthcare, telco, retail, and manufacturing. Furthermore, the company holds an extensive range of tech consultancy services that supports its customers to grow their business and capitalize on avenues for innovation.

“Alida is thrilled to welcome GrowthOps to our Partner Network and we look forward to collaboratively providing clients across Asia Pacific an elevated CX experience. The GrowthOps team is reputed for helping organizations find creative and innovative ways to grow their business. Alida is eager to work together to help clients optimize the power of TXM and propel their CX initiatives,” said Steven Medeiros, SVP and general manager for APAC at Alida.

Meanwhile, Gary Smith, SVP for channel and partner alliances at Alida, commented, “GrowthOps is an excellent addition to the Alida Partner Network. Their extensive expertise in innovative consultancy services empowered by Alida’s TXM platform will add immense value to customers across Asia-Pacific.”

Singapore – GrowthOps, an APAC-based growth and technology consultancy, has announced a partnership with growth management platform Insider to boost e-commerce multi-channel personalized offering for clients seeking to improve their return of investment (ROI).

The partnership will enable GrowthOps’ multidisciplinary teams to leverage Insider’s AI-powered growth management platform, giving e-commerce clients a deep and holistic understanding of their online audiences, across different channels and platforms.

This, in turn, allows clients to be able to anticipate audience behavior and deliver personalized online experiences for their customers, addressing their needs more fully, while reducing the cost of customer acquisition, activation and retention.

For David Isaac, Chief Growth Officer at GrowthOps, the needs of top-quartile CMO and CPOs have become increasingly complex, with their roles expanding to include growth and technology. He added that competitive businesses need a sustainable solution that de-risks innovation for product-led growth.

“Together, we will enable our C-suite clients to deliver compelling customer experiences by integrating customer behavior and engagement data from product, marketing, and technology platforms, such as Insider. GrowthOps is built from the ground-up to support APAC businesses to lead in their category with new digital platforms, across more channels,” Isaac said.

Meanwhile, Patrick Steinbrenner, Managing Director for APAC at Insider, commented, “GrowthOps’ expertise as a growth consultancy enables clients to scale with enterprise-grade execution and support. Combined with Insider’s AI-powered platform capabilities, they will take their targeted marketing to the next level, enhanced with precision and personalization.”

The unique combination delivers relevant, memorable, and loyalty-inducing customer experiences, enabling CMOs and C-suite professionals to meet ever-changing customer demands. GrowthOps maintains multidisciplinary teams in-house to deliver the scale, synergy, and agility clients need to perform at the top of their industries.