PlatformsFeaturedSoutheast Asia

Grab, Japanese retail DON DON DONKI forges regional e-commerce tie-up

Jean Cabico - March 29, 2021

Singapore – Ride-hailing platform Grab has announced a regional e-commerce partnership with DON DON DONKI (DONKI), the famous Japanese retail company, to serve as its preferred on-demand delivery partner in several countries across the Southeast Asia (SEA) region, such as Singapore, Malaysia, and Thailand.

The new partnership will also see Grab offering its cashless payment service across DONKI retail stores, which will first be available in Malaysia, enabling consumers to shop and pay for DONKI products on the Grab app through GrabMart and GrabPay.

First off, Grab users can look forward to an extensive catalog featuring up to 900 SKUs, including snacks, ready-to-eat meals, alcoholic and non-alcoholic beverages, as well as daily essential items across health, beauty and household segments.As per usual users can receive GrabRewards points for every transaction, where collected points from GrabRewards can be redeemed for special discounts on Grab services and at GrabRewards’ partnering stores.

Furthermore, the partnership will also be creating in-marketing campaigns to better engage consumers online and offline. During this month, both Grab and DONKI are launching a joint campaign in Singapore to encourage fans to explore the new GrabMart shopping experience. By using the promo code ‘DONKI’ upon checkout, consumers will be able to enjoy 30% off, as well as a free delivery with minimum spend on DONKI products on GrabMart.

Saad Ahmed, the managing director and regional head of commercial for Grab, shared that they are extremely excited to be partnering with DON DON DONKI on their Southeast Asia expansion, knowing that many Grab users are fans of Japanese products and are going to appreciate the retail company’s wide range of good-quality, value-for-money Japanese foods, fresh produce, and products.

“The Grab platform enables retailers like DON DON DONKI to easily plug into our ecosystem, connect with our large and growing base of online users and provide ultra-fast on-demand delivery to them through our scalable fleet. We are committed to supporting retailers in Southeast Asia build out their digital strategies and reach their business goals through our unique platform tools and services,” said Ahmed.

Meanwhile, Satoshi Machida, the president of Pan Pacific Retail Management (PPRM) Singapore and Malaysia, the parent company of DONKI, said that over the past few years, they have strived to bring Japanese products closer to consumers in SEA by opening up new stores in every corner of the region.

“As one of the leading e-commerce platforms, this partnership with Grab will allow us to gain a foothold online and reach out to more consumers as a complement to our on-going market expansion,” added Machida.