Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

GoPro, Club Med renews partnership alongside creative content producers to showcase Club Med destinations 

by Gian Japsay

-

October 6, 2023

Singapore – Club Med, the global in all-inclusive vacations at beach and mountain resorts, announced today its renewal of partnership to GoPro, the action camera designed for capturing and sharing global adventures. The GoPro Trident Crew is a strategic partnership that brings together a group of creative content producers. 

Their mission is to highlight extraordinary experiences at Club Med destinations throughout East and South Asia Pacific, while also cultivating a close-knit community of GoPro enthusiasts.

The GoPro Trident Crew aims to bring the shared brand essence of Club Med and GoPro to life by redefining authentic storytelling boundaries and fueling a passion for one-of-a-kind experiences. A select group of content creators will immerse themselves in various Club Med locations, capturing unforgettable moments with GoPro’s innovative lens.

The synergy of this collaboration will improve Club Med’s luxury all-inclusive vacation concept while also celebrating GoPro’s inspiring influence that encourages tourists to pursue their passions in a fulfilling and enjoyable way.

Club Med and GoPro recognized the long-term benefits of stepping up their collaboration to foster a close-knit community of adventure seekers. The GoPro Trident Crew is the result of strategic marketing campaigns that aimed to highlight Club Med resorts’ unique locations and experiences while also motivating adventurers to record their travel experiences.

Speaking about the renewed partnership, Valerie Loy, vice president of Club Med in East, South Asia and Pacific (ESAP) markets, said, “We are incredibly excited to embark on the second phase of our partnership with GoPro. The success of our recent kick-off event in Club Med Kani reinforces the strong foundation set by the first Insider Bootcamp held in 2018, further propelling meaningful conversations through inspiring destination content created across the diverse collection of Club Med resorts in the months ahead.” 

She added, “This creative collaboration brings to life the spirit of Club Med holidays which are enjoyed in the most beautiful places on the planet, enhanced by the pleasure of being outdoors in nature, discovering a myriad of local cultures, and sharing authentic moments of conviviality.”

Meanwhile, Rick Loughery, GoPro’s Vice President, global marketing and communications, said, “We are thrilled to resume our Club Med partnership with the launch of the GoPro Trident Crew. This initiative is a unique opportunity to inspire travellers and GoPro enthusiasts to engage with and learn from one another for incredible content. Club Med properties are the backdrop for storytelling and we cannot wait to see what amazing stories will be created from this partnership.”

Related Tags Marketing Partnership creative content ClubMed GoPro GoPro Trident Crew
Share this article

Related Articles

View All
MARKETECH-PHOTOS
Marketing ANZ
The Works appointed to lead creative direction for Australian theme park Dreamworld
September 25, 2023
By Aliza Carmona
untitled-design-3-64f843cff1d43
Marketing Southeast Asia
Club Med puts strong emphasis of high lifestyle allure, escapism in latest global campaign
September 6, 2023
By Gian Japsay
Bandai Namco taps We Are Social Singapore as creative agency for SEA
Marketing Southeast Asia
Bandai Namco taps We Are Social Singapore as creative agency for SEA
August 14, 2023
By Brandon Yulolo
Adobe to reinvent creative content delivery via partnership with Omnicom Group
Technology Featured Global
Adobe to reinvent creative content delivery via partnership with Omnicom Group
April 27, 2023
By Maureen Basa
Storyblok launches ‘Creator Fund’ for creatives to create new content experiences
Platforms Featured Global
Storyblok launches ‘Creator Fund’ for creatives to create new content experiences
April 4, 2023
By Teddy Cambosa
Mediabrands launches creative content practice, MBCS, in Malaysia
Marketing Featured Southeast Asia
Mediabrands launches creative content practice, MBCS, in Malaysia
July 8, 2022
By MARKETECH APAC
No posts found

Featured Articles

View All
It’s Time To Activate Your New Programmatic Supply Chain
Technology Partners APAC
It’s time to activate your new programmatic supply chain
October 5, 2023
By MARKETECH APAC
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
Marketing Featured ANZ
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
September 8, 2023
By Teddy Cambosa
How AirAsia leveraged the flexibility of programmatic DOOH campaign to unveil irresistible offers in Malaysia
Marketing Partners Southeast Asia
The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season
September 1, 2023
By Teddy Cambosa
Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
Marketing Featured Southeast Asia
Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
August 29, 2023
By Brandon Yulolo
Industry leaders unite to discuss AI's role in achieving seamless customer experiences
Marketing Featured APAC
Industry leaders unite to discuss AI's role in achieving seamless customer experiences
August 29, 2023
By Aliza Carmona
The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies
Marketing Featured Southeast Asia
The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies
August 11, 2023
By Teddy Cambosa
No posts found

Most Recent Articles

Around 42% of Aussies say they will stop buying US products in favour of local products
Around 42% of Aussies say they will stop buying US products in favour of local products
May 15, 2025
Teddy Cambosa
No posts found
Meta promotes Benjamin Joe to regional VP for Asia Pacific
May 15, 2025
Aliza Carmona
MISC Group’s new immersive experience highlights life of a female seafarer
May 15, 2025
Teddy Cambosa
Flipkart’s new campaign with SW Network turns mall courtyard into giant doodle canvas
May 15, 2025
Aliza Carmona
Max rolls out immersive, localised campaigns for ‘The Last of Us’ Season 2
May 15, 2025
Teddy Cambosa
SBS launches bold brand campaign ‘We Go There’, highlights distinctive position in local media
May 15, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin