Singapore – Club Med, the global in all-inclusive vacations at beach and mountain resorts, announced today its renewal of partnership to GoPro, the action camera designed for capturing and sharing global adventures. The GoPro Trident Crew is a strategic partnership that brings together a group of creative content producers.
Their mission is to highlight extraordinary experiences at Club Med destinations throughout East and South Asia Pacific, while also cultivating a close-knit community of GoPro enthusiasts.
The GoPro Trident Crew aims to bring the shared brand essence of Club Med and GoPro to life by redefining authentic storytelling boundaries and fueling a passion for one-of-a-kind experiences. A select group of content creators will immerse themselves in various Club Med locations, capturing unforgettable moments with GoPro’s innovative lens.
The synergy of this collaboration will improve Club Med’s luxury all-inclusive vacation concept while also celebrating GoPro’s inspiring influence that encourages tourists to pursue their passions in a fulfilling and enjoyable way.
Club Med and GoPro recognized the long-term benefits of stepping up their collaboration to foster a close-knit community of adventure seekers. The GoPro Trident Crew is the result of strategic marketing campaigns that aimed to highlight Club Med resorts’ unique locations and experiences while also motivating adventurers to record their travel experiences.
Speaking about the renewed partnership, Valerie Loy, vice president of Club Med in East, South Asia and Pacific (ESAP) markets, said, “We are incredibly excited to embark on the second phase of our partnership with GoPro. The success of our recent kick-off event in Club Med Kani reinforces the strong foundation set by the first Insider Bootcamp held in 2018, further propelling meaningful conversations through inspiring destination content created across the diverse collection of Club Med resorts in the months ahead.”
She added, “This creative collaboration brings to life the spirit of Club Med holidays which are enjoyed in the most beautiful places on the planet, enhanced by the pleasure of being outdoors in nature, discovering a myriad of local cultures, and sharing authentic moments of conviviality.”
Meanwhile, Rick Loughery, GoPro’s Vice President, global marketing and communications, said, “We are thrilled to resume our Club Med partnership with the launch of the GoPro Trident Crew. This initiative is a unique opportunity to inspire travellers and GoPro enthusiasts to engage with and learn from one another for incredible content. Club Med properties are the backdrop for storytelling and we cannot wait to see what amazing stories will be created from this partnership.”
