Tag: creative content

Singapore – Club Med, the global in all-inclusive vacations at beach and mountain resorts, announced today its renewal of partnership to GoPro, the action camera designed for capturing and sharing global adventures. The GoPro Trident Crew is a strategic partnership that brings together a group of creative content producers. 

Their mission is to highlight extraordinary experiences at Club Med destinations throughout East and South Asia Pacific, while also cultivating a close-knit community of GoPro enthusiasts.

The GoPro Trident Crew aims to bring the shared brand essence of Club Med and GoPro to life by redefining authentic storytelling boundaries and fueling a passion for one-of-a-kind experiences. A select group of content creators will immerse themselves in various Club Med locations, capturing unforgettable moments with GoPro’s innovative lens.

The synergy of this collaboration will improve Club Med’s luxury all-inclusive vacation concept while also celebrating GoPro’s inspiring influence that encourages tourists to pursue their passions in a fulfilling and enjoyable way.

Club Med and GoPro recognized the long-term benefits of stepping up their collaboration to foster a close-knit community of adventure seekers. The GoPro Trident Crew is the result of strategic marketing campaigns that aimed to highlight Club Med resorts’ unique locations and experiences while also motivating adventurers to record their travel experiences.

Speaking about the renewed partnership, Valerie Loy, vice president of Club Med in East, South Asia and Pacific (ESAP) markets, said, “We are incredibly excited to embark on the second phase of our partnership with GoPro. The success of our recent kick-off event in Club Med Kani reinforces the strong foundation set by the first Insider Bootcamp held in 2018, further propelling meaningful conversations through inspiring destination content created across the diverse collection of Club Med resorts in the months ahead.” 

She added, “This creative collaboration brings to life the spirit of Club Med holidays which are enjoyed in the most beautiful places on the planet, enhanced by the pleasure of being outdoors in nature, discovering a myriad of local cultures, and sharing authentic moments of conviviality.”

Meanwhile, Rick Loughery, GoPro’s Vice President, global marketing and communications, said, “We are thrilled to resume our Club Med partnership with the launch of the GoPro Trident Crew. This initiative is a unique opportunity to inspire travellers and GoPro enthusiasts to engage with and learn from one another for incredible content. Club Med properties are the backdrop for storytelling and we cannot wait to see what amazing stories will be created from this partnership.”

San Jose, California – Aimed at reinventing the creation and delivery of creative content, Adobe has partnered with marketing communications company Omnicom Group Inc. The partnership will be carried out through an enterprise licensing deal of Adobe’s new Content Supply Chain solution.

Through the solution, Omnicom agencies across the globe will now have a unified view of every step of the content process, from planning and production to activation and optimisation. The end-to-end solution will enable Omnicom’s agencies to efficiently produce creative content that delivers the most effective customer experiences for the benefit of its client roster of the world’s top marketers and brands.

The newly launched Adobe Content Supply Chain solution brings together an array of Adobe’s industry-leading creative and experience applications, such as Adobe Creative Cloud, Adobe Workfront and Adobe Experience Manager. Omnicom will connect features of Adobe’s solution with Omni, Omnicom’s end-to-end marketing operating system, providing streamlined workflows, enhanced automation, and increased operational efficiency.

The comprehensive solution by Adobe will also help Omnicom agencies meet growing content demands as clients look to provide a larger quantity and variety of personalized content to customers. Assisting in the rapid development of content will be Adobe Firefly and Adobe Sensei GenAI – the company’s new generative AI capabilities. 

“This partnership brings together the most creatively awarded holding company and the leader in creative and marketing tools,” said Paolo Yuvienco, EVP, chief technology officer at Omnicom Group. 

He added, “The two of us share a goal of providing integrated solutions to brands, and our collaboration brings it to life. Through this offering, our agencies from different disciplines and geographies will remain connected throughout the entirety of the content supply chain, helping to transform our clients’ businesses in a faster, more effective way.”

Anil Chakravarthy, president, digital experience business at Adobe, also commented on the partnership, “Omnicom is a valued Adobe partner and customer and we’re excited to work together to transform the process of producing and delivering content across their business — and for our shared customers.”

Chakravarthy also added that by combining Omnicom’s creative expertise and audience-driven capabilities with Adobe’s content supply chain solution and generative AI capabilities, they will be able to empower creative teams to work more efficiently and effectively.

Recently, Adobe has also unveiled new innovations across its family of video applications, including AI-powered text-based video editing capabilities in Premiere Pro.