Singapore – Global hotel company Club Med is putting a strong emphasis on its lifestyle allure, transforming the concept of escapism into a destination through its latest advertising venture,named “That’s l’Esprit Libre.” This campaign not only refreshes Club Med’s image but also emphasises its modern visual identity.
Club Med is rebranding with the tagline “That’s l’Esprit Libre” to reflect its heritage and global presence. Their new campaign addresses the social aspects of travel and vacation experiences by combining a stylish, lighthearted tone with a modern aesthetic.
Commenting about the brand’s revamp, Quentin Briard, Club Med’s CEO of marketing, digital and technologies, said, “With our complete creative overhaul, Club Med is entering a new era aligned with our premium and lifestyle positioning.”
l’Esprit Libre means having peace of mind and living a different way of life that elevates and enhances the ordinary. “That’s l’Esprit Libre” highlights those special times when we truly unwind while on vacation, letting go of the stresses of everyday life to rediscover what really matters. It urges us to rediscover the easy joys and find contentment in the here and now.
Meanwhile, Jules Renault, director of Soldats Agency, said about the commercial, “It’s anything by a typical commercial. It’s meant to be like a celebration – playful and fun. There’s irony and attitude in the voiceover’s narration, addressing an audience that’s not gone on vacation yet.”
