Globe’s new campaign for mental health spotlighted the power of everyone’s favorite hobby this lockdown

Globe’s new campaign for mental health spotlighted the power of everyone’s favorite hobby this lockdown

Philippines – More time indoors during this period gave birth to a trend of new hobbies, and one of these is growing plants at home. In fact, in the Philippines, people who have taken interest in the activity have earned the name Plantita and Plantito, where Tita and Tito are Tagalog for auntie and uncle.

Local telco giant Globe, for its latest campaign for mental health, took the tending hobby as a theme to encourage people to immerse oneself in helpful recreation to ease one’s anxiety. Called #PlantHappinessPH, the campaign is no less a TikTok challenge which encouraged audiences to enjoy dancing and planting and revel in the simple pleasures amid the difficult situation everyone is in right now.

The campaign went live last 27 September, and according to Globe, it has already received over 1,400 video entries from people from different backgrounds such as medical frontliners, delivery riders, work-from-home moms, and office workers. The challenge, which featured the song ‘Better Days 2.0’ by Filipino rapper and songwriter Quest, also gained support from several entertainment and social media personalities.

Yoly Crisanto, Globe’s chief sustainability officer and SVP for corporate communications, shared that the challenge has also inspired others to show other hobbies beyond planting and dancing.

“We are very happy with the public response we received, and at how our message resonated with such a wide audience in the country. We got over 1,400 entries from TikTokers who danced, showed off their plant collections, sang along, documented their COVID vaccination, and showed their other simple joys such as cooking, working out, and taking care of their pets to promote mental health and well-being. The campaign exceeded the anticipated support of the community and showed how important mental health is in today’s generation,” she said.

As part of the initiative, Globe gave away thousands of free native tree seeds and seedlings to those who joined the challenge in order to add to their recreation. According to Globe, the challenge has amassed 207 million views on TikTok in just two weeks.

Crisanto adds, “We are always proactively seeking out ways to bring uplifting experiences and solutions to help our customers have good mental health. Healthy hobbies and the pursuit of simple joys are some ways to stay mentally healthy. We want to remind everyone that they are not alone in the fight against stress and anxiety. Globe fully supports their mental health wellness journey.”

Globe said its mental health advocacy is part of its commitment to the United Nations Sustainable Development Goal No. 3, which ensures healthy lives and promotes the well-being of all ages.

The campaign’s launch was just in time for the World Mental Health Day which was celebrated last 10 October. Globe has consolidated the TikTok videos from the challenge which can be viewed on its official Facebook page.

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