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Tag: Mental Health

Recovery outweighs performance: The state of health and wellness amongst Malaysians–and how brands can decode it
Recovery outweighs performance: The state of health and wellness amongst Malaysians–and how brands can decode it
Posted on January 15, 2026
by Teddy Cambosa
Malaysians are moving beyond the mere ‘performance’ of wellness, to seeking experiences where ‘recovery is a flex, strength beats skinny, and wellness is becoming something people actually enjoy’.
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Jilya Institute rolls out initiative addressing crisis in Aboriginal communities via Apparent, Photoplay
Jilya Institute rolls out initiative addressing crisis in Aboriginal communities via Apparent, Photoplay
Posted on May 23, 2025
by Teddy Cambosa
The short film centres on a poem, written in collaboration between Apparent and Dakota Feirer, that uses a palindrome to turn from negative to positive through the power of cultural connection. 
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Agency for Integrated Care, TSLA launches ‘REAL’ to tackle youth mental health challenges in Singapore
Posted on November 19, 2024
by Aliza Carmona
The Agency for Integrated Care (AIC) has teamed up with The Secret Little Agency (TSLA) to launch a youth-focused mental health campaign that takes an empathetic approach to destigmatise mental health support for Singapore's youth.
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the-desk-break-asics
Brian Cox urges office workers to take desk breaks in ASICS’ new mental health campaign
Posted on September 25, 2024
by Aliza Carmona
ASICS has unveiled a new campaign featuring actor Brian Cox, warning of the mental health risks posed by uninterrupted desk work and urging employees to take a #deskbreak to boost their well-being through movement.
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TBWA\Singapore, Samaritans of Singapore team up to address stigma of suicide, encourage change in conversation
TBWA\Singapore, Samaritans of Singapore team up to address stigma of suicide, encourage change in conversation
Posted on September 11, 2024
by Teddy Cambosa
The campaign is launched following World Suicide Prevention Day on September 10, and from 2024 to 2026 the theme is ‘Changing the Narrative on Suicide’ with the call to action ‘Start the Conversation’. This theme aims to raise awareness about the importance of reducing stigma and encouraging open conversations...
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Youthline, PleaseStay Movement
Youthline, PleaseStay Movement launches initiative via MullenLowe SG shedding light on youth suicide impact
Posted on June 24, 2024
by MARKETECH APAC
As part of the initiative, a film called "The Rooms That Remain" was released that reconstructs the bedrooms of three young Singaporeans who sadly committed suicide. These private areas, which are brought to life by the memories that their families have preserved, provide a moving window into the lives...
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Young gamers in APAC cite gaming beneficial to mental well-being: report
Posted on August 16, 2023
by Aliza Carmona
Around 50% of Gen Alpha and 43% of Gen Z in APAC cited gaming as making them feel better if they're anxious or stressed, according to the new research conducted by youth-first marketing and media platform TotallyAwesome.
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Kumu launches month-long initiative to open conversations on mental health through music
Kumu launches month-long initiative to open conversations on mental health through music
Posted on May 2, 2023
by Teddy Cambosa
Said initiative explores a range of activities for both music lovers and mental health advocates to enjoy– from new programs to watch to product features that facilitate a new donation process in-app.
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Julie's Biscuits wants you to 'take a break' with their latest campaign
Posted on November 8, 2022
by Teddy Cambosa
Julie’s Biscuits launched its #Take25 campaign with the aim of putting a spotlight on the importance of mental health.
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TikTok beefs up wellness initiatives in digital hub
TikTok beefs up wellness initiatives in digital hub
Posted on October 28, 2022
by MARKETECH APAC
TikTok is fostering a safer space for mental health conversations with new educational and inspiring content added to its 'Digital Wellness Hub'.
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