Singapore – drcom, a global life sciences medico-marketing agency, has announced the appointment of Gwenael Meneux as its new deputy CEO, taking over from founder Didier Roumengas before the end of the year.
Meneux will be implementing drcom’s strategic plan through his extensive experience and leadership.
The appointment of Meneux demonstrates drcom’s commitment to strengthening its leadership team with expertise, guaranteeing the agency’s ongoing progress in innovation to satisfy the demands of its pharmaceutical clientele. As it grows throughout Asia and beyond, drcom will continue to build solid alliances with leading local businesses and international pharmaceutical companies.
Prior to joining drcom, Meneux held positions at AstraZeneca, including general manager posts in China and France and commercial excellence & strategy. He has experience in FMCG marketing and communication with L’Oréal and strategic consulting with BCG.
Speaking about his appointment, Meneux said, “I’m thrilled to join such a talented team. For the last 2 decades, Drcom has been instrumental/ in supporting the transformation of pharma interaction with HCPs and with patients. They have pioneered Closed Loop Marketing and omnichannel management into the healthcare landscape in Europe and in APAC region. Nowadays, Life Science player’s needs are evolving with more customised, targeted and highly scientific narratives. Drcom will continue to be at the forefront of innovation to support those critical evolution.”
