United States – Convertr, a global lead management operating system trusted by enterprises, marketing agencies, and publishers, have announced that it will invest US$12m in a bid to redefine the future of data-driven marketing, empowering companies to take control of their data and drive consistent, actionable insights.
Said investment will fuel Convertr’s ambitious vision, expansion and product development including new AI-powered features and enhanced integrations.
As part of the investment, the company has also tapped AI industry veteran Spyros Karageorgis, joining as chief financial officer from Eigen Technologies, and Jason Gladu as chief strategy officer who held previous roles with Spiceworks and Ziff Davis in the US.
Moreover, as part of this strategic growth, Convertr plans to launch a wide range of features in its enterprise platform next year, many of which will focus on AI. Among these, a key addition is AI Fraud Detection, designed to eliminate fraudulent data from lead flow and provide clients with unmatched data accuracy.
This enhancement will bolster data integrity for Convertr’s global clients, which include industry leaders such as Oracle, AWS, Dentsu Aegis, and Stripe, and see headcount increase by 44% over the next two years with recruitment in AI, security, sales, and engineering.
Emma Bowkett, CEO at Convertr, said, “It’s time the industry woke up and realised bad data is not an inevitability. For years, companies have accepted it as a fact of life, but that doesn’t have to be the case. Convertr gives marketers the control they need to ensure their data is reliable, actionable, and ready to drive results. We are building a new standard in data quality – one where every lead adds value instead of clutter.”
She added, “Marketeers no longer want just a system of record. Instead, they want a system of intelligence. Our platform has been developed from the ground up to enable our clients to be the arbitrator of truth in a future that depends on validating and enriching the merit of data, not just intent.”
The investment also looks to address broader challenges faced by B2B businesses in managing and migrating data in an era where marketing teams struggle to overcome systemic overload. With over 14,000 marketing technology solutions available in 2024, inefficiencies are rife. Compounding these issues, 65% of marketing leaders report difficulties in deriving meaningful insights from operational data, while 74% highlight compliance as a growing burden.
Meanwhile, Danny Hannah, chief technology officer at Convertr, commented, “Convertr is at the forefront of redefining how data flows between data providers and marketers, setting new standards for quality, automation, and transparency. With this latest investment, we’re excited to fuel our themes of intelligence and connectivity, ensuring our platform continues to drive greater efficiency and new levels of innovation to marketing teams around the globe.”
Bowkett further added, “We are proud that our platform is seen by our clients and partners as a critical part of their lead management infrastructure. With an investment of this magnitude, we will accelerate our reach with even more enterprises, agencies, and publishers.”
