Singapore – Singapore’s Ministry of Health (MOH) has partnered with Dentsu Creative Singapore to launch a campaign urging Singaporeans aged 40 and above to enrol in ‘Healthier SG’ and take charge of their health through preventive care.
Titled “Live for Tomorrow, Today,” the campaign is part of MOH’s broader efforts to promote preventive health. It highlights the importance of early health management, emphasising that neglecting one’s well-being today could lead to missed opportunities in the future.
The campaign includes a series of key visuals and a film directed by Nicky Loh in collaboration with Abundant Productions. It underscores the benefits of early health management in preventing or delaying chronic conditions, reinforcing the idea that good health is not a matter of luck but the result of proactive, informed decisions supported by available healthcare resources.
Through storytelling and a multi-channel rollout, “Live for Tomorrow, Today” supports MOH’s efforts to encourage Singaporeans to adopt preventive health measures, promoting long-term well-being and healthier lifestyles.
Stan Lim, chief creative and experience officer at Dentsu Creative Singapore, commented, “Our creative approach was built around the idea that every neglected moment of preventive care represents an opportunity lost. With ‘Live for Tomorrow, Today,’ we invite individuals to view their health as an investment in a future where every moment truly matters.”
The campaign will be launched across multiple platforms, including train station visuals, digital screens, print, TV broadcasts, and targeted messaging on digital and social media. This broad rollout aims to increase awareness of preventive care and inform the public about steps they can take to maintain their health.
