Getty Images to play major multimedia role in Tokyo 2020 Olympics


Tokyo, Japan – With the previously postponed Tokyo 2020 Olympics now gearing up for its upcoming opening ceremony on 23 July, visual media company Getty Images has announced the deployment of their award-winning photographers, editors and operations staff that will capture imagery from every event at the Olympic Games.

Composed of over 100 people, Getty Images’ media endeavor follows after it has been appointed by the International Olympic Committee (IOC) to be the ‘Official Photographic Agency’ for the upcoming games.

For the first time, Getty Images will edit photos from the Olympic Games remotely with over 50 editors live-editing from various locations around the world. Getty Images will connect key photo positions from inside all 42 Olympic venues directly to the Getty Images office in the Main Press Center and to editors around the world in real-time. This enables a photograph to be taken at an event and then uploaded to their main website in as little as 30 seconds, empowering Getty Images’ global customer base to tell more immediate and impactful visual stories.

According to Cassie Trotter, director of photography for APAC at Getty Images, their media participation in the Tokyo 2020 Olympics matters truly, as this year’s games now rely more on visuals, which has never played a more important role in connecting the world’s media, partners, licensees, and fans and family at home with all the action on the ground in Tokyo, as there will be no live spectators for the event. 

Furthermore, she added that planning for this event began in 2013 and Getty Images has been innovating throughout the pandemic to create iconic images viewers can look back on in years to come.

“Our elite roster of award-winning specialist sports photographers, including four contributors from Australia and New Zealand, are ready to show the Games and its athletes at their best. They are equipped with cutting edge technology, including robotic and remote cameras, to capture every angle of athletic endeavor and deliver images to our customers at record speeds,” Trotter said.

Getty Images has covered 13 Olympic Games and 13 Olympic Winter Games since 1968 as Allsport and subsequently Getty Images.

  • Reimagining your higher ed web strategy_ On-demand_Box Banner

    Get your access to Asia-Pacific Outlook 2021 | Reimagining your higher ed web strategy on-demand webinar. Get a copy of the insightful presentation about digital campus and key learnings to improve higher education digital strategies. Watch the panelists from Curtin University and Australian Catholic University as they shared their insights on the topic. Click HERE to register.

  • Inside Innovation MARKETECH APAC

    At MARKETECH APAC's Inside Innovation, we focus on bringing signups from your 100 target companies and target industries and markets. The entire campaign includes webinars, videos, articles, and podcast components for effective lead generation, brand awareness, and thought-leadership opportunities. Get in touch with us and see how we can help.

Share this story