Media conglomerate Meredith Corp. taps US-based Evolution to manage imagery brand in ANZ, NA


Los Angeles, California (USA) – The LIFE Picture, a photographic archive owned by media conglomerate Meredith Corporation will now be under the branding strategies of Evolution USA, which scopes all LIFE brands across North America, Australia, and New Zealand.

Evolution USA will be responsible for monetizing these archives and help The LIFE Picture brand attain brand expansion opportunities through consumer experiences and products. Apparel, accessories, home furnishings, housewares, gifts and collectibles, food and beverage, stationery and paper goods, brand and artist collaborations, hospitality, location-based entertainment experiences, gaming, and promotions are just some of the outputs that can be produced from brand expansion.

“We’re excited to partner with Evolution to bring our iconic brand to new audiences. There’s enormous potential in these images and we can’t wait to share them with the public in creative and innovative ways,” Jill Golden, Director, The LIFE Picture Collection stated.

With collections spanning from themes like Americana, Hollywood, and history, Travis J. Rutherford, co-founder, and chief revenue officer of Evolution stated that this move is preservation of the iconic archives from LIFE and expanding it to a much more modern market.

“The LIFE Picture Collection contains so many stunning visuals, relevant themes and genres. We realized that nothing captures the zeitgeist of the 20th century like LIFE, and as such we see huge potential for consumer products at multiple levels of the market. The entire team at Evolution is thrilled to have the opportunity to work with the very talented executives at Meredith to deliver upon their corporate brand expansion vision,” said Rutherford.

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