Shutterstock launches “Editorial Video” stock library expansion

ShutterstockBillie

Sydney, Australia – Global stock photography and footage provider Shutterstock has announced  the addition of “Editorial Video” in their growing stock library, with more than 250,000 user-generated content (UGC), live and archive footage from various subjects, ranging from entertainment, sports, current affairs, and fashion.

With partners such as Critical Past, Celebrity Footage, ViralHog, epa and London Entertainment, the Editorial Video library ensures a much more diverse portfolio for Shutterstock, which has now over 50 million photos in stock.

“We’ve long valued our partnership with Shutterstock and being able to contribute our photographs to their amazing, robust catalogue of high-quality photos in their database,” said Julia R. Arévalo, president and CEO of epa.

Unlike previous offerings from Shutterstock, the newest service has simplified its licensing service, which allows users to avail license of stock footage per clip, as opposed to the conventional per second or format licensing.

With forecasts stating that by 2022, 82% of consumer digital consumption will be more focused on online videos, the company hopes to use this medium to expand consumer demand.

“With the expansion of our editorial content into video, we will continue to service our partners across global networks, production companies and studios. We continuously strive to give our customers around the world more flexibility in how they access best-in-class content to create stunning, high-quality creative that will propel their stories forward in unique and fresh ways,” Candice Murray, VP Editorial at Shutterstock stated.

Share this story