Tag: multimedia

Singapore – Multinational hospitality company Accor has partnered with content studio Beautiful Destinations to launch its newest campaign that uses video content to inspire wanderlust and reinforce brand love. 

Accor’s strategic partnership with Beautiful Destinations came as the hospitality company recognised the limitations of conventional static imagery in capturing the essence of its lifestyle loyalty program, Accor Live Limitless (ALL). The collaboration aims to transform the way the hospitality industry connects with its consumers. 

Titled ‘For ALL The Travellers In You’, Accor’s latest campaign leverages innovative storytelling and dynamic content creation to showcase its brands and immersive destinations. 

While Asia, the Pacific, the Middle East, and Africa serve as the launchpad for the global activation of the project, Accor’s campaign is set to expand across the globe, creating content that resonates with audiences worldwide. 

The project, “From Dawn to Dusk,” explores cultural experiences across 21 Asian, Pacific, and Middle Eastern destinations, featuring 67 hotels with 20 more destinations coming soon. It aims to inspire travel and strengthen Accor’s digital brand presence by creating meaningful connections with audiences.

The pioneering campaign harnesses the power of video content, recognising that video is 80 percent much more memorable than text or images.This multimedia approach taps into emotions with storytelling that static content cannot match, resonating with the 85 percent of Asia-Pacific users who watch at least one video when planning their leisure trips. 

In addition to the “From Dawn to Dusk” content, the partnership has resulted in more than 2,000 high-quality photos, over 400 15-second cutdowns, and more than 400 vertical videos (5–15 seconds) so far. The campaign’s versatile content can be used to enhance event experiences, during member recruitment efforts, and as compelling brand pitch tools for partners and sales.  

Accor and Beautiful Destinations’ collaboration isn’t just about making content; it’s about spreading it effectively to boost bookings, brand awareness, and engagement. By combining Beautiful Destinations’ travel content know-how with Accor’s extensive portfolio of brands and hotels, every piece of content has a clear goal: to connect with audiences and deliver real business results. The initial phase of the partnership improved Accor’s marketing by presenting its hotels as exciting destinations, changing how consumers see them.

More than 1,000 committed Accor employees backed the initiative, with 300 stepping up as models to demonstrate their skills and exceptional service. This collective endeavour demonstrates Accor’s unified spirit and shared values, fostering cohesion among employees while empowering the group to communicate its brand narrative effectively. 

With Accor’s “For ALL The Travellers In You” campaign set to deliver tangible business outcomes, including heightened revenue and occupancy rates, the brand’s dedication to sustainability and exceptional guest experiences will be prominently highlighted. The campaign underscores the group’s commitment to innovation, excellence, and guest satisfaction, reaffirming its position in the hospitality industry.  

Kerry Healy, chief commercial officer for Middle East, Africa, Turkey & Asia Pacific, Premium, Midscale & Economy, at Accor, said, “We are incredibly excited about this groundbreaking initiative, which represents a pivotal moment for Accor in revolutionising hospitality marketing. Partnering with Beautiful Destinations brings an unparalleled level of reach, innovation, and stunning visual aesthetic to our campaign. With their extensive social media following and reputation for creating captivating content, we have a unique opportunity to showcase Accor’s leading brands and destinations to a global audience. This collaboration enables us to not only drive increased revenue and occupancy rates, but also to establish lasting connections with travellers around the world.”  

Jeremy Jauncey, founder and chief executive officer of Beautiful Destinations, shared, “We could not be prouder to have partnered with Accor in such a deep and meaningful way to support their marketing efforts and create content across Asia, Asia-Pacific, and the Middle East. It is widely understood that many guests now begin their travel planning on social media and with video content, so to provide what guests need at each stage of the consideration funnel, Accor is leading the way in hospitality marketing by launching such a comprehensive content strategy.” 

Australia – Getty Images has announced launch of its new offering ‘Generative AI by Getty Images’, a new tool that pairs the company’s in-class creative content with the latest AI technology for a commercially safe generative AI tool.

Generative AI by Getty Images is trained on the state-of-the-art Edify model architecture, which is part of NVIDIA Picasso, a foundry for generative AI models for visual design. The tool is trained solely from Getty Images’ vast creative library, including exclusive premium content, with full indemnification for commercial use. 

Sitting alongside the company’s broader, industry-leading services, Generative AI by Getty Images works seamlessly with the company’s expansive library of authentic and compelling visuals and custom content solutions, allowing customers to elevate their entire end-to-end creative process to find the right visual content for any need.

Customers creating and downloading visuals through the tool will receive Getty Images’ standard royalty-free licence, which includes representations and warranties, uncapped indemnification, and the right to perpetual, worldwide, nonexclusive use in all media. 

Moreover, content generated through the tool will not be added into existing Getty Images and iStock content libraries for others to licence. In addition, contributors will be compensated for any inclusion of their content in the training set.

Craig Peters, CEO at Getty Images, said, “We’re excited to launch a tool that harnesses the power of generative AI to address our customers’ commercial needs while respecting the intellectual property of creators. We’ve worked hard to develop a responsible tool that gives customers confidence in visuals produced by generative AI for commercial purposes.”

Meanwhile, Grant Farhall, chief product officer at Getty Images, commented, “We’ve listened to customers about the swift growth of generative AI – and have heard both excitement and hesitation – and tried to be intentional around how we developed our own tool. We’ve created a service that allows brands and marketers to safely embrace AI and stretch their creative possibilities, while compensating creators for inclusion of their visuals in the underlying training sets.”

Customers will soon be able to customise Generative AI by Getty Images with proprietary data to produce images with their unique brand style and language. This and other service advancements will be added later this year.

Singapore – With more and more small and medium enterprises (SMEs) now migrating towards creating a digital presence, presentable yet simplified video editors are an essential for them to create visual-appealing multimedia for their growing number of online users. Hence, marketing technology software-as-a-service (SaaS) video tool Oneshot has released their latest simplified video editor catered to SMEs looking for easy-to-use video editing tools.

Said video editor tool creates personalized videos using a simple point-and-click interface, without the heavy lifting of tedious video editing. This is further supported by various pre-built and professionally-designed templates to cater to the uses of numerous businesses and industries. 

Oneshot offers three affordable packages to choose from: Lite(S$39) for three videos, Pro(S$159) for 20 videos, and Ultimate(S$120) for 20 videos per month. The video maker does not offer stock images or footage in an effort to encourage brands to use their own assets in creating authentic videos for their various personal or business uses.

With an objective to empower SMEs and small businesses during this time of digitalization, Oneshot offers its service at an affordable price point, to allow anyone to access and create videos for their marketing and advertising needs.

“We realize that many businesses, especially SMEs, are inconsistent in asserting their presence online. Many are still tightening purse strings or fighting to remain afloat, and hiring a creative agency is an expensive luxury. However, cutting down on the marketing budget affects a business’ brand presence and reduces the opportunity to boost online traffic and sales,” said Cindy Chay, co-founder of Oneshot.

She further added that the service aims to bridge the gap of presentable media and affordable video editing strategies, which in turn provides SMEs and other smaller companies access to perfectly optimized videos at an affordable price. She adds that it enables its users, whether complete beginners or individuals with limited video editing knowledge, to create pro-grade videos at their fingertips.

Meanwhile, Christantio Giovanni, co-founder at Oneshot, shared that we are currently met with many different types of videos and advertisements from a wide range of industries, such as F&B, retail, fashion and even education, and that thhis exciting selection of variety has inspired Oneshot to develop hundreds of pre-built and professionally designed templates, as we encourage designers and animators to take full control and add their personal touches. 

“Every aspect of the video template selection is born out of unrestrained creativity, whether it be for creating testimonials, instructional videos or even sales and promotional ads. We take pride in constantly updating the platform and are passionate in developing new video templates that bring forward the persona of SMEs and businesses in every industry,” Giovanni said.

The video templates offered by Oneshot comes in an abundance of choices, all catered for businesses to meet their marketing goals, whether it be to gather attention from the audience, influence higher conversion rates or actively sell products. Furthermore, for video-making beginners or individuals with limited video editing knowledge the tool promises to take care of the heavy lifting such as the design and animation portions in order to save time.

Tokyo, Japan – With the previously postponed Tokyo 2020 Olympics now gearing up for its upcoming opening ceremony on 23 July, visual media company Getty Images has announced the deployment of their award-winning photographers, editors and operations staff that will capture imagery from every event at the Olympic Games.

Composed of over 100 people, Getty Images’ media endeavor follows after it has been appointed by the International Olympic Committee (IOC) to be the ‘Official Photographic Agency’ for the upcoming games.

For the first time, Getty Images will edit photos from the Olympic Games remotely with over 50 editors live-editing from various locations around the world. Getty Images will connect key photo positions from inside all 42 Olympic venues directly to the Getty Images office in the Main Press Center and to editors around the world in real-time. This enables a photograph to be taken at an event and then uploaded to their main website in as little as 30 seconds, empowering Getty Images’ global customer base to tell more immediate and impactful visual stories.

According to Cassie Trotter, director of photography for APAC at Getty Images, their media participation in the Tokyo 2020 Olympics matters truly, as this year’s games now rely more on visuals, which has never played a more important role in connecting the world’s media, partners, licensees, and fans and family at home with all the action on the ground in Tokyo, as there will be no live spectators for the event. 

Furthermore, she added that planning for this event began in 2013 and Getty Images has been innovating throughout the pandemic to create iconic images viewers can look back on in years to come.

“Our elite roster of award-winning specialist sports photographers, including four contributors from Australia and New Zealand, are ready to show the Games and its athletes at their best. They are equipped with cutting edge technology, including robotic and remote cameras, to capture every angle of athletic endeavor and deliver images to our customers at record speeds,” Trotter said.

Getty Images has covered 13 Olympic Games and 13 Olympic Winter Games since 1968 as Allsport and subsequently Getty Images.

Sydney, Australia – This is probably what one would call a “plot twist” – everyone’s beloved stock images and videos collection Shutterstock has now extended its brand to launch an end-to-end custom creative services for brands called Shutterstock Studios. 

The new creative division will offer brands custom, high-quality content matched with production tools and services at scale. Services will provide data-driven content strategy, full-scale production, brand storytelling, and amplification. 

With Shutterstock’s network boasting of over 1 million contributors in photography, cinematography, and production across 100 countries, the new studios aims to provide custom content across various creative storytelling measures, from brand storytelling, full production services, creative ideation, storyboarding, script writing as well as talent booking, influencer management and post-production.

“The launch of Shutterstock Studios is a milestone moment for our company. Through our talented global network of photographers, cinematographers, and contributors who provide an unending catalog of premium content, we’re able to build this global production studio and expand our services,” said Shutterstock CRO Jamie Elden.

Alongside the service launch, Shutterstock also announced the service’s head of global production, Aiden Darné. Prior to his new appointment, he was senior vice president of production at Vice Media Group and vice president of production at Viacom, a mass media conglomerate.

“I’m thrilled to join Shutterstock at such an exciting time for the company, since now more than ever, there is huge demand for a global production infrastructure that’s underpinned by a hyper local point of view. Shutterstock Studios is uniquely positioned to succeed within this marketplace with it’s vast and varying global network of contributors and creatives. It has a bright future and I’m honored to have been brought on to build out Shutterstock’s best in class production offering,” Darné said. 

Elden commented, “Under the helm of our new Head of Global Production, Aiden Darné, we’re looking forward to creating innovative content to all of our valued partners, brands, agencies and entertainment industry.”