Fujifilm celebrates 90th anniversary with a smile through first ever-global purpose

Sydney, Australia – Fujifilm is celebrating its 90th anniversary with the launch of the company’s first-ever global purpose, ‘Giving our world more smiles’, underscoring the company’s commitment to bring diverse ideas, unique capabilities and extraordinary people together to change the world.

The new global purpose reflects Fujifilm Group’s role in bringing smiles to the world through innovative products for the past 90 years and the goal for the entire Fujifilm group to guide employees, customers and the community toward a shared future.

Fujifilm’s new global purpose is one of its most unique and wide-ranging initiatives to date as it encompasses all of the company’s divisions, including medical systems, photo imaging, recording media and electronic imaging.

The new global purpose has roots as far back as Fujifilm’s 2006 corporate philosophy changed when the company began aligning its business expansion and the addition of diverse products globally. It also aligns with Fujifilm’s global CSR plan which emphasises sustainable development as a part of Fujifilm’s Sustainable Value Plan (SVP) 2030.

Whilst Fujifilm’s “Value from Innovation” remains as the company’s corporate slogan, there has also been update on its corporate philosophy, which the company describes as, “an embodiment of aspirations propelling the group toward realising its purpose”.

To mark the anniversary, Fujifilm also launched a dedicated 90th anniversary website which showcases the company’s history since 1934 and reflects the wide-ranging public discussions it has had about its role in society and how it can contribute to creating a brighter future.

Talking about this initiative, Richie Matoba, CEO of Fujifilm Australia, said, “Fujifilm’s 90th anniversary celebrates the rich diversified history of our brand and our journey through a wide range of industries and products that have enriched and changed countless lives. It is also a commitment to the future, with the belief that our product range and proprietary technologies will be successful in giving our world more smiles.”

Meanwhile, Teiichi Goto, president, CEO and representative director of FUJIFILM Holdings Corporation, added, “Through our new Global Purpose and by combining the Fujifilm Group’s strengths in technology and the wisdom of our diverse and talented workforce, we will contribute to solving social issues through all of our businesses.”